Vertical Aerospace Ltd. announced the appointments of Ollie Roberts as Chief People Officer (CPO), Juan Carlos Sacristan as Chief Data & Information Officer (CDIO), and Richard Moore as Vice President, Powertrain. As CDIO, Juan Carlos (?JC?) Sacristan will lead Vertical?s long-term data, digital and AI strategy, connecting information across design, procurement, testing, production and manufacturing. His remit includes building the digital backbone, advanced simulation and analysis required to enable Vertical to scale efficiently into service.
JC brings more than 20 years of experience driving business growth through complex technology transformations and data and AI led strategies. He has held senior leadership roles at global organizations including CDIO at Abcam, Chief Data and Analytics Officer at Adidas, Digital Global Lead at Nike and CIO at GE Gas Engines, alongside board advisory roles and experience founding and scaling start-ups. As CPO, Ollie Roberts will lead all aspects of Vertical?s people strategy, including talent attraction and development, culture development, colleague engagement, organisational design and capability building - delivering a diverse, high-performing and future-ready organisation as Vertical advances toward certification and commercial operations.
Ollie is a seasoned C-suite executive with more than 25 years? experience leading human resources, organisational design and large-scale transformation programmes across multiple industries. Most recently, Ollie served as Chief Human Resources Officer and Chief Transformation Officer at BMI Group, where he led a wide-ranging organisational and cultural transformation that strengthened business performance and delivery.
Ollie has also held global leadership roles at AB InBev, SAB Miller and global real estate leader DTZ.


















