Vineyard Vines, LLC announced that it has entered into its second collaboration with Jeep brand, Jeep is part of Stellantis brand, through a new limited-edition summer capsule collection inspired by the shared values that have connected the two brands for decades: freedom, adventure, optimism, and the timeless spirit of the American summer. The collection celebrates the authentic connection between vineyard vines Co-Founders and CEOs Shep and Ian Murray and the Jeep brand, a relationship that dates back long before vineyard vines was founded. The vineyard vines × Jeep collection celebrates two iconic names that have become enduring symbols of the American summer, from road trips and beach weekends to Fourth of July traditions and adventures spent outdoors.

As vineyard vines approaches its anniversary this July alongside the Jeep brand's 85th anniversary and the lead-up to America 250, the partnership brings together two heritage brands rooted in freedom, optimism, and a shared belief in embracing every moment of the journey. Together, vineyard vines and the Jeep brand capture a timeless spirit of Americana that continues to resonate across generations. On July 4, 1998, brothers Shep and Ian Murray started vineyard vines by packing up their Jeep Wrangler with the neckties they had designed and drove around Martha's Vineyard selling ties out of the back.

Nearly three decades later, the Jeep brand remains deeply woven into the vineyard vines story and continues to symbolize the sense of freedom, adventure, and possibility that drove the brothers from the very beginning. Rooted in that shared history, the new vineyard vines × Jeep limited-edition collection blends classic Americana with coastal style through a range of men's, women's, boys' and accessory styles designed for summer adventures on the road, on the water, and everywhere in between. The collection reflects the laid-back optimism and outdoor spirit that both brands have championed for generations.

The two brands first partnered in 2024 on a limited-edition capsule collection and custom Jeep Gladiator giveaway that toured the country on a national road trip. Following the overwhelming response to that collaboration, vineyard vines and the Jeep brand have reunited once again to celebrate the enduring connection between the brands and the communities who share a passion for exploration, authenticity, and making every day feel this good.