Warner Music Group Corp. announced that seasoned entertainment executive Lo Ting-Fai, known as Lofai, has been appointed as President, Warner Music APAC. Effective August 11, he will be based in Hong Kong, reporting to Robert Kyncl, CEO of WMG.

All of the company's recorded music territory heads across the Asia-Pacific region will report to Lofai.  Lofai joins WMG from telecoms giant PCCW, where he most recently served as CEO of its subsidiary MakerVille, a leading entertainment company which focuses on content creation, artist management, and live events, and COO of Viu, its regional OTT streaming platform. He has also written hit songs under the pseudonym "Yu Ri." Born and raised in Hong Kong, Lofai started his career in radio, before he pivoted to become a creative at some of the world's leading advertising agencies, such as Wieden+Kennedy and CTWCM. He went on to work for Apple as its Creative Director for Asia Pacific, before joining PCCW in 2010.

He studied at the Chinese University of Hong Kong, the University of Oxford, and Harvard Business School.