WPP PLC has announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. In this newly created role, Anne-Isabelle will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP's three-year growth plan unveiled in February 2026. She will spearhead initiatives that foster innovation and efficiency to transform WPP's integrated offer to clients, aligned with the company's mission to become the trusted growth partner for the world's leading brands, ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth.
She will lead organisational transformation across WPP, working closely with the company's product and enterprise tech teams to harness AI, technology and data to unlock new capabilities and drive operational excellence. Anne-Isabelle will also partner with the company's people function to make culture a strategic lever for transformation, building an agile, high-performance mindset across the organisation that accelerates change, embeds new ways of working and attracts world-class talent. She joins WPP from The Estee Lauder Companies, where she led enterprise-wide strategic initiatives, including shaping the company's "One ELC" operating model and transforming its enterprise marketing, data and analytics capabilities.
She led the transformation and redesign of Enterprise Technology teams and served as a core member of the company's AI taskforce, responsible for leading AI strategy and implementation, including the scaling and adoption of tools as well as driving value realisation from AI across the business. Previously, Anne-Isabelle has held leadership roles at world-class consultancies including Accenture, Masai - a Bain & Co spin-off - and Kearney. She also has a background leading data and digital marketing agencies.
Anne-Isabelle will be based in New York and will sit on WPP's Executive Committee.
