YouGov plc provided financial guidance for the half year ending 31 January 2026 and full year of 2026. On a reported and underlying basis the Group expects to report low-single-digit revenue growth, reflecting continued growth in the US and UK regions offset by a slight decline in YouGov Shopper on an underlying basis (previously CPS) due to phasing of client deliveries.

As such, the Group continues to expect to deliver modest year-on-year revenue growth for the full year, while operating profit delivery will be dependent on cost management initiatives and the return on investments it making in innovation of its product, technology and operations to support sustainable long-term growth and value creation.