Zillow Group and Realtor.com set a new standard for pre-market transparency in residential real estate ? one in which more buyers can see more homes before they go live on the market, regardless of which platform they use or which brokerage they work with. Starting this summer, Zillow Preview listings also will be available as Realtor.com Preview listings on Realtor.com, bringing these pre-market homes to the two most-visited real estate platforms in the country.
No special login. No brokerage relationship required. The same early access, available to everyone.
The collaboration arrives as Zillow Preview has already achieved significant adoption, with more than 60 brokerage partners and listing creation continuing to grow. Preview listings are clearly labeled and receive enhanced visibility in search results and email alerts. Once a buyer finds a Zillow Preview or Realtor.com Preview home, they can: Save it to stay updated as more details become available; Contact the listing agent to get questions answered immediately; Pre-book a tour to be one of the first in the door when the home is ready for showings; Use the extra time to connect with a buyer's agent and get pre-approved for a mortgage ?
so they're ready to act the moment the home goes live. For sellers, the collaboration raises the ceiling on what pre-market exposure can look like. Zillow and Realtor.com together reach three quarters of major portal visitors, according to March Comscore data.
And all buyers can access listings on both sites regardless of which brokerage they are working with. So a seller's listing gets in front of buyers at scale. While sellers prepare their homes for sale, agents can use Zillow Preview and Realtor.com Preview to build demand across both platforms simultaneously, turning the lead-up to listing day into a genuine marketing runway.
This collaboration unlocks more visibility for more people, supporting a healthier housing marketplace. As part of this collaboration, agents will receive the same benefits, including revenue share and other terms for both their Zillow Preview and Realtor.com Preview listings. Both Zillow Preview and Realtor.com Preview listings will be available at no cost to sellers or agents participating through an enrolled brokerage.
Preview is available to brokerages that believe listings should be widely visible to the public, including in the earliest window of marketing. Agents can then choose, with their sellers, whether to use Preview as part of their listing strategy. Participating agents receive three key benefits: Greater visibility: Preview listings receive elevated placement in search results and saved-home alerts during the preview period, helping more buyers discover the home earlier in the listing process.
Free connections based on buyer choice: Consumers have the choice to connect with the listing agent or with a local buyer's agent, depending on their needs. When a buyer reaches out to the listing agent directly through Zillow or Realtor.com, those connections are free for the listing agent. Revenue participation: If a qualified Preview connection from either a Zillow Preview or Realtor.com Preview home results in a closed transaction through a qualified partner agent, the listing agent may receive a share of the revenue earned from that transaction, settled through their brokerage.
This fee is paid through the collaboration and does not increase consumers' or agents' costs. As always, commissions remain negotiable between consumers and the agents representing them. Zillow Preview is available in all U.S. markets with the exception of New York City, where StreetEasy is exploring a tailored offering.
Zillow Preview is now available through more than 60 participating franchisors and brokerages, including Keller Williams, RE/MAX, Real Estate Companies of the World, HomeServices of America, Berkshire Hathaway HomeServices, United Real Estate, Engel & Völkers and Side.
