ZoomInfo announced results from a commissioned Total Economic Impact?? (TEI) study conducted by Forrester Consulting that examines the potential return on investment (ROI) enterprises may realize by deploying ZoomInfo. The study found that a composite company achieved a 316% ROI, $7.6 million in total quantified benefits, and $5.8 million in net present value (NPV) from improved data quality, productivity, and revenue growth over three years.
It also found that organizations achieved payback in fewer than six months after deploying ZoomInfo. The Forrester study, conducted on behalf of ZoomInfo, is based on in-depth interviews with five decision-makers from ZoomInfo enterprise customers across financial services, software, technology, and payment industries. These companies identified several critical challenges faced before implementing ZoomInfo: disparate and flawed data sources, extensive manual data entry requirements, ineffective data aggregation processes, security and compliance concerns, and limited ability to generate actionable insights.
The study then examined ZoomInfo's impact on sales, marketing and revenue operations (RevOps) teams. Customers highlighted ZoomInfo's AI-powered capabilities, including ZoomInfo Copilot's natural language interface, as game-changing tools. One technology company reported that accounts with ZoomInfo-sourced signals showed a 2.7x increase in deal size, while another generated $2 million in pipeline from a single alumni-tracking initiative in just two weeks. Key FINDINGS FOR The COMPOSITE ORGANIZATION: Revenue improvement of 1.5%: due to high-quality data, automation and AI-powered insights.
This led to a net margin improvement of $5 million because teams could focus more time on revenue-generating activities. Enhanced personalized targeting: improved both lead generation and conversion rates. Hyperpersonalized marketing and sales efforts generated $1.3 million in additional net margin through higher-quality leads and faster sales cycles.
Productivity gains of $1.1 million: automation and data improvements allowed RevOps teams to transition to higher-value work. At the technology company, time spent on manual data entry, research and administrative tasks were reduced by 4-5 hours per week per sales representative.
