By Connor Hart


Rumble will purchase up to $20 million worth of bitcoin in what the video-sharing platform and cloud-services provider called a corporate treasury diversification strategy.

Its board on Monday approved the purchases, which will be made at the discretion of the company, citing a belief in bitcoin as a valuable tool for strategic planning and a desire to accelerate the company's expansion into cryptocurrency.

Rumble's stock price rose 3.8%, to $7.59, in after-hours trading.

"We believe that the world is still in the early stages of the adoption of bitcoin, which has recently accelerated with the election of a crypto-friendly U.S. presidential administration and increased institutional adoption," Chief Executive Chris Pavlovski said.

Bitcoin has soared to record highs since the election, boosted by President-elect Donald Trump's pro-crypto stance, anticipation of a more crypto-friendly regulatory environment under his administration and the election of more crypto-friendly lawmakers to Congress.


Write to Connor Hart at connor.hart@wsj.com


(END) Dow Jones Newswires

11-25-24 1819ET