That's the story in short on a big day for earnings in Europe.
Daimler just one of the big names to cheer investors.
The Mercedes-Benz maker says operating profits will rise in 2020 as sales rebound.
It says cost-cutting measures have helped counter the impact of this year's slump in demand.
Daimler shares jumped over 6 percent following the relatively sunny outlook.
Shares in consumer goods giant Unilever up even more - around 8 percent.
That after it said second-quarter sales fell much less than expected.
The maker of soaps, spreads and other staples saw sales drop just 0.3 percent, when analysts had forecast a 4.3 percent slide.
A pickup in eating at home boosted demand for products like Knorr soups.
But advertising giant Publicis trumped both.
Shares in the French firm jumped 15 percent after it said sales fell much less than expected.
In the second quarter they were down 13%, not the 20% forecast.
It was helped by last year's acquisition of big new clients including Disney and Bank of America.
Roche one share to disappoint investors Thursday though.
It was down as much as 1.8 percent early on.
The Swiss drugmaker saw sales fall almost 10 percent as patients shied away from hospital visits.
Overall all though, Thursday's earnings numbers helped drive an up day for European stocks.
The regional Stoxx 600 index was up around 0.6 percent in early trade.
