E-gift and floral retailer 1-800-Flowers.com has acquired Alice's Table, a lifestyle retailer that offers digital curated products as well as interactive live streaming events for public, private and corporate guests.

The acquisition reflects 1-800-Flowers.com's strategy to develop immersive experiences, provide engaging content and deepen the customer relationship, according to a press release.

Launched in 2015 by Alice Lewis, Alice's Table began by hosting in-person floral arranging events in homes and venues throughout the U.S. It pivoted to a pure digital model in 2020, when it began collaborating with 1-800-Flowers.com and Harry & David to scale experiences.

"I am so proud of this tremendous moment of growth for the Alice's Table brand," Alice Lewis, who will remain as president, Alice's Table, said in the release. "The 1-800-Flowers.com team has given us such incredible support over the past two years in helping us bring best-in-class virtual experiences to people coast-to-coast. This next phase in our relationship will allow us to expand our reach to millions of new customers and to deliver more of the next generation experiences our guests have come to love."

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