22nd Century Group, Inc. announced entry into the global specialty hops market, its third and newest plant franchise. The key hops market participants are located in Europe and many of commercial partnerships will be in that continent. To reinforce presence there, are establishing a new subsidiary in the Netherlands, 22nd Century Group Europe B.V., to open new revenue opportunities in hops, as well as serve tobacco and hemp/cannabis plant franchises through an expanded global footprint. The proceeds of recent common equity financing are being used to accelerate advancements in this new market and each of plant franchises.