361 DEGREES INTERNATIONAL : °Kids and Evergrande Football School reached a Strategic Cooperation Join Hands to Promote the Youth Football Development

【For Immediate Release】

361 Degrees International Limited

361 度國際有限公司

(incorporated in the Cayman Islands with limited liability)

361°Kids and Evergrande Football School

reached a Strategic Cooperation

Join Hands to Promote the Youth Football Development

(14 June 2019 - Hong Kong) - 361 Degrees International Limited ("361°" or the "Company", which together with its subsidiaries, is referred to as the "Group"; HKSE stock code: 1361), a leading Chinese sportswear brand, is pleased to announce that 361˚ Kids and Evergrande Football School, which specializes in training football talents, held a strategic cooperation conference in Qingyuan, Guangdong. Mr. Major Zhu, Senior Vice President and Chief Marketing Officer of 361°, Mr. Liu Xianghui, Deputy Director of 361° Kids, Mr. Wang Yajun, President of Evergrande Football School, Mr. Ricardo, Director of Evergrande Football School, Mr. Bucharest, Guangzhou Evergrande Taobao Football Club, Mr. Jin Zhimin, Youth Training Director of Shanghai Greenland Shenhua Football Club and other guests, as well as a number of media across the country attended the conference.

361°Kids and Evergrande Football School Reached a Strategic Cooperation Join Hands to Promote Youth Football Development

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The 361° kids officially became the strategic partner of Evergrande Football School and the sports equipment sponsor of Evergrande Football School Elite Team. The cooperation will center on the youth training system and both parties will jointly empower the development of youth football in multiple dimensions.

361°Kids and Evergrande Football School Reached a Strategic Cooperation Join Hands to Promote Youth Football Development

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In addition, 361° kids launched the "Football Stars Project" with Evergrande Football School to introduce the 361° Kid's Membership System and open up the Evergrande Football School Admission Channel, continuously bringing new talents to Evergrande Football School and Chinese football team.

Strive to Develop a Youth Football Market with Support to Youth Football Training

Youth training has been regarded as the foundation of Chinese football reform and the future of Chinese football. As a vanguard in the kids' sports market, 361° kids have always encouraged young people to participate in football. Youth training is not only to train professional football players, but also to let more kids experience the charm of football and the sense of competitiveness while enjoying the joy of football, learn to respect others and cultivate team spirit.

As a well-known youth training base, Evergrande Football School has invested more than RMB2.6 billion since 2012. It has created a one-stop youth training program of 5 years of domestic special training and 5 years of overseas training. 309 participants have been selected into China National Youth Team and National Team, nurturing more than 3,000 young talents and making outstanding contributions to the development of Chinese football.

361°Kids and Evergrande Football School Reached a Strategic Cooperation Join Hands to Promote Youth Football Development

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After being the strategic partner of Evergrande Football School and sports equipment sponsor of the school elite team, 361° kids will provide professional football equipment and carry out diversified and in-depth training with Evergrande Football School in the fields of product development and event cooperation.

At the same time, the professional training system and rich tournament experience of Evergrande Football School are important to 361° kids' youth football ecological model. The two sides will join hands to develop a growing path for outstanding China's youth football talents, cultivate students and professional football players on a large scale and promote the development of youth football.

"361° Kids determines to promote the development of youth football in China and will leverage on the accumulative advantages of the brand resources and the capabilities of product research and development to bring the most professional and high quality football equipment to the youth." said Mr. Major Zhu, Senior Vice President and Chief Marketing Officer of 361° Group.

361°Kids and Evergrande Football School Reached a Strategic Cooperation Join Hands to Promote Youth Football Development

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To Accelerate the Strategy Execution for the Establishment of a Youth Football Ecosystem

In fact, the collaboration is only part of the top youth training resources to 361° kids.

As early as last August, 361° kids have already cooperated with Shanghai Greenland Shenhua Youth Training to become their partner. 361° kids not only provided professional football equipment for the club members in U7- U12 age group, but also supported 9 schools and 50 teams of nearly 1,000 young players under the Greenfield Shenhua Youth Training. In the meantime, 361° kids have an in-depth cooperation with several regional youth football training institutions in Shanghai, Chengdu, Jinan and Xiamen.

Leveraging on the favorable policy, different industries are playing their respective advantages in the football industry. 361° kids' professional product development ability can create a more suitable sportswear for teenagers and help foster club culture and fan culture. 361° kids will take the lead in launching joint-brandcross-cultural shoes with Shenhua, and continue to develop joint-brandcross-cultural products to create a matrix of football products and inherit the football culture.

After reaching a strategic cooperation with Evergrande Football School, 361° kids will sign cooperation agreement with Beijing Guoan Youth training, and continue to expand the strategic planning for top domestic youth football resources to promote the ecological linkage between different youth training systems.

Mr. Major Zhu, Senior Vice President and Chief Marketing Officer of 361° Group also expressed at the conference that the Group would like to take this opportunity to facilitate a match between the teams from Shenhua and Evergrande, showcasing the characteristics of the different youth training clubs through a team game.

Due to the rapid development of sports industry, the football industry has particularly drawn special attention. Under this context, 361° kids accelerated the strategy execution by forming strategic cooperation with Evergrande Football School. Both Shenhua and Evergrande are the top youth football training teams in China. It is one of the important measures to develop the national youth football industry, reflecting the determination of