888 Holdings plc announced its all-new Sports Illustrated wagering experience, SI Sportsbook, has launched in Colorado. SI Sportsbook combines 888's world-class proprietary and scalable technology with Sports Illustrated's iconic brand to create a unique value proposition for sports fans. It has been purpose built for the US market and has launched ahead of the National Football League (NFL) season. Offering an enhanced in-play betting market, SI Sportsbook is powered by official data from the most popular sporting leagues and tournaments, including NFL, National Basketball Association, Major League Baseball, National Hockey League, NASCAR, and the English Premier League. With more than 30 million monthly unique users, Sports Illustrated will engage readers and fans by seamlessly incorporating betting information and insights from SI Sportsbook across its content, media, and gaming. 888 will provide unique and differentiated tools including a multi-sport Pickem game, betting widgets, betting education tools, and intelligent hyperlinking to create a dynamic sports betting experience for customers. 888's proprietary sports betting platform enables the Group to efficiently launch SI Sportsbook into other US states while providing a customised experience for customers that adheres to local regulation. Following its launch in Colorado, 888 is currently working to launch the SI Sportsbook in several other states.