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    BAG   GB00B6XZKY75

A.G. BARR P.L.C.

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A G BARR p l c : First-ever IRN-BRU energy gaming set up

11/18/2021 EDT

The BRU Energy gaming throne is key to the set up, designed in partnership with leading Scottish gaming chair manufacturer, GT Omega. The chair is unmissable in the iconic BRU colours and comes complete with a bespoke IRN-BRU Energy chilled can holder to keep gamers energised for epic sessions.

Elevating the gaming experience, the chair comes with a fully stocked IRN-BRU Energy mini-fridge as well as top of the range speakers, a gaming headset and accessories to help players focus when they're in the zone.

With only a handful of these top-of-the-range set-ups available, there are two ways to get your hand on one for yourself. As sponsors of SEL4, IRN-BRU Energy are encouraging visitors to attend the event (18 - 21 November) to go head-to-head in a fastest lap tournament. The champion will be rewarded for their stamina with the full BRU Energy gaming set up.

Can't make it to SEL4? All is not lost. BRU Energy have also teamed up with SpecialEffect, a charity dedicated to supporting people with physical disabilities to play video games. The brand is asking gamers to donate to the charity to be in with a chance of getting this epic set-up for their own home. Every donation to SpecialEffect will act as one entry into a prize draw, with the lucky winner being announced on the 2nd December.

Adrian Troy, Marketing Director at AG Barr, said: "IRN-BRU Energy helps gamers perform at their best, so it made sense for us to work alongside GT Omega to create the ultimate gaming chair, complete with everything a gamer might need to up their game.

"We can't wait to welcome gaming fans to our racing simulator at SEL4 to battle it out for the chair and we're also thrilled to support SpecialEffect through our charity raffle for the BRU throne and the all the gaming goodies. Let the games begin."

Liam Lawler, Fundraising Team at SpecialEffect said: "'We see gaming as an inclusive activity and believe everyone should have the best possible chance to participate to the very best of their abilities. It's great to see a brand like IRN-BRU Energy supporting the gaming community with funds raised from this epic chair helping to make a life-transforming difference for gamers with disabilities. Thank you to all who support this important cause."

To enter the BRU-Energy charity raffle, donate a minimum of £5 to SpecialEffect viawww.justgiving.com/fundraising/ibenergy-brugaming and answer the follwing question in the comments box "What brand has IRN-BRU Energy teamed up with to design and create the BRU gaming chair?". All correct answers will be in with a chance of winning the BRU-Energy gaming chair and all the accessories needed for the ultimate gaming set-up. Winner will be announced on IRN BRU Energy and SpecialEffect's social channels on 2nd December.

IRN-BRU Energy is the official energy drink sponsor of the Scottish E-Sports League's fourth annual event, SEL4. Visit the IRN-BRU Energy stand at Dundee Contemporary Arts from 18 - 21 November to participate in the simulator race and keep an eye on E-Sport Scotland's Instagram and Facebook to find out if you're the lucky winner.

Disclaimer

A.G.Barr plc published this content on 18 November 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2021 11:01:03 UTC.


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Sales 2023 282 M 351 M 351 M
Net income 2023 34,0 M 42,4 M 42,4 M
Net cash 2023 73,8 M 92,0 M 92,0 M
P/E ratio 2023 17,6x
Yield 2023 2,79%
Capitalization 596 M 743 M 743 M
EV / Sales 2023 1,85x
EV / Sales 2024 1,74x
Nbr of Employees 895
Free-Float 65,0%
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Roger Alexander White Chief Executive Officer & Executive Director
Stuart Lorimer Executive Director & Finance Director
Mark H. Allen Chairman
Craig Kenny Head-Information technology
David James Ritchie Independent Non-Executive Director