ABB India announced the launch of eMart, an online marketplace portal, which will offer more than 6,000 products from its Electrification Business for home and industrial buyers.
This unique B2B & B2C platform will be the first of its kind in the industry, owing to its dynamic, price transparent model. It aims to provide an equally fair and favorable experience to both ABB distributors and customers, further boosting the agenda of the country's Digital India program. ABB eMart also provides a dynamic model to empower partners to set their own competitive pricing for the products they sell on the platform, while simultaneously providing customers with a choice of the best deals to suit their specific needs.
Customers will be able to access technical specifications as well as interactive product images for each item at their fingertips. They can select their best-suited option by referring to the product and seller reviews on the portal. ABB has partnered with authorized distributors with a digital presence from across the country, and is enabling them to expand their reach by offering products and solutions on eMart for home as well as industrial customers. eMart hosts a wide range of products, which ranges from digital circut breakers, contactors, Molded Case Circuit Breaker (MCCB), modular swtiches, Miniature Circuit Breaker (MCB), Residual Current Circuit Breaker (RCCB), home automation, medium voltage relays and related products. With this move, ABB India aims to further expand its reach in untapped markets while strengthing its presence in the existing sector, maximizing the changing customer buying preferences with a seamless digital experience.
ABB India Limited specializes in the design, manufacturing and marketing of industrial equipment. Net sales break down by family of products and services as follows:
- automation systems (62.4%): power protection system and fluids measurement instruments and control, control system of the production process (especially for oil and gas, chemical and pharmaceutical, marine, mining and paper industries) and robotics equipment;
- products and transmission systems and power distribution (37.6%): transformers, power distribution products of medium voltage (circuit breakers, switches, fuses, sensors, etc.) and high voltage (capacitors, cables, switches, etc.). Besides, the group proposes turnkey installation services of transmission systems.
At the end of 2022, the group has 25 plants located in India.