Abercrombie & Fitch Co. Names Samir Desai Chief Digital and Technology Officer
July 19, 2021 at 08:30 am EDT
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Abercrombie & Fitch Co. announced the appointment of Samir Desai as its Chief Digital and Technology Officer. In this newly created role, Mr. Desai will be responsible for leading the company’s ongoing digital transformation strategy, including developing strategic initiatives through data and analytics, optimizing customer and user experience, and further evolving the company’s portfolio of brands into digital experiences that are unique to each of their diverse audiences. Mr. Desai joins Abercrombie & Fitch Co. from Equinox, a luxury fitness company that operates several lifestyle brands. At Equinox, Mr. Desai most recently served as Chief Technology Officer. In that role, he was responsible for developing and executing a comprehensive data strategy across the brand portfolio, launching a direct-to-consumer digital media business, creating customer experiences that fused physical and digital strategies, and more. In his new position, Mr. Desai will be a member of Abercrombie & Fitch Co.’s Executive Steering Committee and will report directly to Chief Executive Officer Fran Horowitz.
Abercrombie & Fitch Co., through its subsidiaries, is a global, digitally led omnichannel retailer. The Company offers a range of assortment of apparel, personal care products and accessories for men, women, and kids, which are sold primarily through its Company-owned stores and digital channels, as well as through various third-party arrangements. The Companyâs brands include Abercrombie brands, which includes Abercrombie & Fitch and abercrombie kids, and Hollister brands, which includes Hollister and Gilly Hicks. Its geographic segments include Americas, EMEA, and APAC. The Americas segment includes operations in North America and South America. The EMEA segment includes operations in Europe, the Middle East and Africa. The APAC segment includes operations in the Asia-Pacific region, including Asia and Oceania. The Company operates 40 international franchise stores across the Companyâs brands primarily located within the Americas and EMEA region.
ABERCROMBIE & FITCH CO. 
