BusinessPulse Event Guides SME Success

Abu Dhabi, 10 April 2014: Abu Dhabi Islamic Bank (ADIB), a top-tier financial institution, has recently supported an event specifically for small and medium sized enterprises (SMEs) to discuss the particular challenges and opportunities facing emerging companies in the UAE's manufacturing sector, and the importance of good financial management.

BusinessPulse, an online portal specifically designed for SMEs and hosted by ADIB and Zawya Thomson Reuters, brought together over 100 business owners, manufacturing experts, engineers and training professionals from around the UAE at Raffles Dubai for the event, entitled Manufacturing: Looking beyond 2020. This was the second such event held by BusinessPulse.

The occasion was chaired by Mohammad Mahmoud, Head of SMEs at Zawya Thomson Reuters who underlined the importance of small and medium sized companies sharing knowledge and best practice, and developing their understanding about how manufacturing SMEs in particular can maximize their business potential.

During his keynote presentation, Mahdi Kilani, Head of Business Banking at ADIB, said full collaboration between an SME and its bank is essential in ensuring the growth of the SME business, and therefore its longevity. "ADIB sees BusinessPulse as an essential tool for SMEs. Through it we have been able to share our unique expertise and insights with many enterprises, particularly around how a solid and interlocking business and bank relationship is vital for growth in this market."

In addition to Mahdi Kilani, the event included speakers from, Zawya Thomson Reuters, Trofina Food, the Department of Economic Development and ActionCOACH.  Edward Fadel, GM at Trofina Food, and Rami Rabia, Manager at Exporter Services, answered participants' questions about future challenges of the manufacturing sector and how to address them in order to better run their businesses.

At the end of the event, Wassim Karkabi, Executive and Business Coach at ActionCoach, provided business owners with some useful strategies in order to make sure their businesses stayed competitive in an ever more crowded market.

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