Accenture Digital brings together industry-leading digital marketing,
analytics and mobility services across industries and geographic markets
Accenture's Michael R. Sutcliff to lead Accenture Digital
Accenture (NYSE:ACN) has launched Accenture Digital, a new growth
platform that integrates the company's digital assets, software and
services across digital marketing, mobility and analytics to help
clients unleash the power of digital to drive growth and create new
sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of
business and technology services - from developing digital strategies to
implementing digital technologies and running digital processes on
behalf of clients. Through the combination of Accenture's analytics,
mobility and digital marketing capabilities - including Accenture
Interactive, a recognized leader in providing digital services to chief
marketing officers - Accenture Digital will help clients leverage
connected and mobile devices; extract insights from data using
analytics; and enrich customer experiences and interactions.
"Digital has fundamentally changed the way our clients operate - from
how they interact with customers, citizens and suppliers, to how they
manage their employees," said Pierre Nanterme, Accenture's chairman and
CEO. "To achieve long-term success, every business must become digitally
enabled. We have invested significantly in Accenture Interactive,
analytics and mobility, and we are now launching an integrated,
end-to-end digital capability to help our clients compete in this
fast-changing business environment."
Accenture Digital, which brings together 23,000 professionals, will
leverage the breadth and scale of Accenture's cloud, systems integration
and enterprise application capabilities - and its global delivery
network - to help clients integrate digital into all facets of their
organizations and transform their businesses.
"Our ability to work seamlessly across the entire digital landscape,
combined with the depth of our industry expertise and our broad global
footprint, gives us a powerful competitive advantage," said Michael
R. Sutcliff, the newly appointed group chief executive -
Accenture Digital. "We have assembled the right people, with the right
skills and capabilities, to make Accenture the 'go-to' company for
anything and everything digital."
Accenture is a global management consulting, technology services and
outsourcing company, with approximately 275,000 people serving clients
in more than 120 countries. Combining unparalleled experience,
comprehensive capabilities across all industries and business functions,
and extensive research on the world's most successful companies,
Accenture collaborates with clients to help them become high-performance
businesses and governments. The company generated net revenues of
US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page
Accenture Interactive helps the world's leading brands drive superior
marketing performance across the full multichannel customer experience.
Accenture Interactive, which is a key part of Accenture Digital, offers
integrated, industrialized and industry-driven digital transformation
and marketing solutions. Follow @AccentureSocial or visit www.accenture.com/interactive.
Accenture Mobility, now part of Accenture Digital, plans, implements and
manages mobility solutions for businesses and public organizations ?'
from enterprise mobility strategies to connected product
offerings. Based on deep industry insights and technical expertise,
Accenture Mobility helps clients achieve growth and efficiency and
manage successful transformations as they adopt the tools of a digital
business. Find out more at www.accenture.com/mobility.
Accenture Analytics, part of Accenture Digital, delivers insight-driven
outcomes at scale to help organizations improve their performance. With
deep industry, functional, business process and technical experience,
Accenture Analytics develops innovative consulting and outsourcing
services for clients to help ensure they receive returns on their
analytics investments. For more information, follow @ISpeakAnalytics and
Alex Pachetti, + 917 452 5519