Accenture announces the forthcoming acquisition of Rabbit's Tale, a creative and digital experience agency based in Bangkok.

This move will significantly strengthen the regional creative, brand and data capabilities of Accenture Song, the world's largest creative technology group, and help our clients create and optimize digital experiences throughout the customer lifecycle for growth in Thailand," said the U.S.-based firm.

Recognized as one of Thailand's leading advertising agencies, Rabbit's Tale brings credibility in the development of impactful brand strategies, digital content generation and data-driven execution.

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