Accenture announces that it has finalized a two-year agreement with George Mason University (Virgina, USA) to deploy Salesforce Education Cloud and new marketing solutions aimed at transforming the student experience within the University.

Mason and Accenture will initially focus on data alignment via two Education Cloud tools: Student Success and Recruitment and Admissions.

Accenture will also identify and deploy additional marketing and communication tools to enhance these applications.

Accenture's experience in customizing and integrating Salesforce Education Cloud into existing systems will help advance the University's goals of comprehensively supporting students at every stage of their academic journey at Mason and beyond.

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