TRIBE will arrive in
Accor is stepping up its ambition in the lifestyle sector with TRIBE, a rapidly expanding midscale brand, which is exceeding initial expectations and planning to open more than 50 hotels globally... In
'Accor is a global leader in the lifestyle segment, thanks to its 11 disruptive brands, including TRIBE and its 50 hotels in the pipeline. The brand is going from strength to strength and is continuing its international expansion with the development of numerous projects. In line with the Group's growth targets, TRIBE has established itself as the new standard in the world of lifestyle hospitality' said
TRIBE is an alternative lifestyle brand that is shaking up the rules of hospitality to fulfill the wants and needs of the modern traveler, without compromising on sophistication, style or originality. TRIBE is designed to be a unique urban space. The brand focuses on common areas and guestrooms, creating multifunctional spaces that encourage interaction between guests while providing that home-from-home feeling.
This year will mark the arrival of the first Tribe hotel un
The living spaces are designed to be hybrid areas full of life, midway between spaces for working and entertainment. From the music selection to the choice of roasters of local coffee, nothing happens by chance at TRIBE. Its range of dining options varies throughout the day, to ensure it is always fresh and authentic: a daytime coffee shop becomes a cocktail bar in the evening, with a takeout service available throughout the day, offering a menu of simple, quick and homemade options.
TRIBE collaborates with a variety of celebrated local designers. The modern style is complemented by artfully designed pieces created by emerging artists and designers - not only on the walls, but extending to the choice of seating, soft furnishings and lighting. Each piece has been carefully selected with comfort and style in mind.
In each living space and for every service, particular emphasis has been placed on user-friendliness without compromising on style or comfort. This extends to all the guestrooms, which incorporate high-quality bedding and the latest technology into a space that is both cozy and welcoming.
Press contacts
Tel: +33 1 45 38 19 14
charlotte.thouvard@accor.com
Line Crieloue
Corporate Executive Director -
Tel: +33 1 45 38 18 11
line.crieloue@accor.com
Melanie Mahiette
Communication Manager
Tel: +33 1 45 38 47 66
melanie.mahiette@accor.com
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in 5,000 hotels, resorts, and residences across more than 110 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with Food & Beverage, nightlife, wellbeing, and co-working brands. To drive business performance, Accor's portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world's most attractive hotel loyalty programs.
Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 - Acting Here endeavors to act for 'positive hospitality', while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.
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