Accor has just passed a symbolic milestone with the opening of its 3,000th property in
A new and iconic brand arrives in
Accor announces the arrival of the brand Mondrian with two properties in
Another property will arrive in
Mondrian is a way of travel. With its revolutionary design and progressive layout, it is a 'must' destination for travelers and locals alike. Mondrian is always at the heart of the most captivating cultural scenes in the world, serving innovation and creativity for everyone. These hotels offer guests a stylish haven in collaboration with the biggest names in the industry and ground-breaking F&B and nightlife concepts.
From an economy hotel group to a leader in the luxury segment
Accor is benefiting from highly favorable operating trends in
Acceleration in the Luxury & Premium segments.
For several years, the Group has been carrying out a radical transformation by specifically choosing to expand its presence in
While the Group already owned four Luxury & Premium brands in 2016, it now has approximately 20 of the most prestigious, 11 of which are located in
In just three years, Accor's luxury and premium brands have entered nine new destinations, meaning that they are now established in 28 of the 39 countries in which the Group operates in
In 2016, the portfolio comprised approximately 100 hotels and 18,000 guestrooms. This figure has doubled today with almost 200 hotels and 38,000 rooms in 2019, and its aim is to treble the original figure with 300 hotels and 50,000 rooms by 2023.
Accor is continuing to accelerate its development in luxury and premium brands in
Leader in mid-range and economy brands
Historically, Accor has developed its presence in
Unveiled a few weeks ago, greet is the latest brand launched by the Group. It embodies what today's citizen-consumers want from a brand - authenticity, honesty and being local. With this new brand, Accor is continuing to develop its brand portfolio and remains mindful of its partners' needs, in order to provide its customers with memorable experiences that are constantly evolving. Driven by a locally engaged community, the brand aims to open 300 hotels in
Following the opening of its second property in Gentilly, near Paris, a few months ago, JO&JOE plans to accelerate its rollout with the opening of a third property in Paris's 20th arrondissement, followed by other locations:
With more than 320 hotels and 42,000 guestrooms in the pipeline over the next five years, Accor has significant room for growth. These numerous opportunities specifically rely on solutions developed internally, and all driven by employees who help to further the Group's expansion.
The Academy - the new training hub for
Launched in 2017, this project is part of the transformation plan initiated by
The training programs are provided in the different European countries via the existing network of 11 local branches, remotely or at the new hub in Issy-les-Moulineaux,
With more than 250 training modules, some in 24 languages, and more than 1,000 in-house trainers,
2023: Accor aims to become leader in 25 European countries
The Group is continuing to expand its operations throughout
In just three years, the Group's luxury brands have gained footholds in nine new European countries -
Press contacts
T. +33 (0)1 45 38 19 14
charlotte.thouvard@accor.com
Line Crieloue
T. +33 (0)1 45 38 18 11
line.crieloue@accor.com
ABOUT ACCOR
Accor is a world-leading augmented hospitality group offering unique experiences in more than 5,000 hotels and residences across 110 destinations. The Group has been acquiring hospitality expertise for more than 50 years, resulting in an unrivaled portfolio of 39 hotel brands, from luxury to economy, supported by one of the most attractive loyalty programs in the world.
ALL, Accor Live Limitless is a daily lifestyle companion that integrates rewards, services and experiences bringing value to everyday life inventing a completely new aspirational way to live limitless...
Accor is deeply committed to sustainable value creation and plays an active role in giving back to planet and community via its Planet 21 - Acting Here program and the Accor Solidarity endowment fund, which gives disadvantaged groups access to employment through professional training.
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