Accor : strengthens its loyalty strategy with new ALL – VISA payment card
September 23, 2021 at 05:02 am EDT
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« Our partnership with Visa and BNP is the result of a strategic desire to establish a closer and more direct relationship with our best customers. The ALL - VISA payment card brings together an ecosystem of services and benefits that support members before, during, and after their stay; therefore becoming a daily companion. Our goal is to allow everyone choose the card that best suits their lifestyle-all without changing banks. » Mehdi Hemici,SVP Loyalty and Partnerships.
Around the world, card payments are expanding rapidly, especially with the advent of "contactless" payment for small value amounts and e-commerce transactions. In response to changing banking practices, Accor is meeting customers' needs and supporting their everyday lives by launching a payment card through its loyalty program. The goal? To meet changing expectations and provide even smoother and more interconnected experiences.
Until now, members of the ALL loyalty program have enjoyed personalized offers to live, work and play in the world of travel, sports, restaurants, entertainment, etc. Already available in France, the ALL - VISA payment card means that ALL is open to as many people as possible by letting members collect points on daily purchases.
« With this card, we are giving our members the opportunity to continue earning loyalty points and enjoying the benefits of ALL - Accor Live Limitless beyond the hotel experience, while maintaining that relationship. This is an opportunity for prospective members to access new experiences and a hotel Lifestyle universe. » Patrick Mendes, Group Chief Commercial Officer in charge of Sales, Marketing, Distribution and Loyalty.
The ALL - VISA payment card is a real driving force for strengthening the Group's "Augmented Hospitality", a holistic vision of hospitality and bespoke services for everyday life that extends beyond hotel stays. The card represents a key asset for Accor in customer engagement, where new services shall further leverage the position of the Group's ALL loyalty program as a lifestyle companion with new services. This partnership with BNP Paribas puts one of the cornerstones of Accor's loyalty-building strategy into practice. The launch of this payment card will also diversify the Group's revenue streams.
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Accor SA published this content on 23 September 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 23 September 2021 09:01:04 UTC.
Accor is the No. 1 European hotel group. Net sales break down by activity as follows:
- operating hotels under management contract (74.7%; HotelServices);
- owned and leased hotel management (25.3%). In addition, the group offers a business of renting luxury private residences, as well as providing digital services to independent hoteliers, concierge services, etc.
At the end of 2023, the group operates a network of 5,584 hotels (821,518 rooms) distributed primerly between luxury and top-range hotels (978 hotels; Raffles, Fairmont, Sofitel, Pullman, MGallery, Swissotel, Grand Mercure, Mövenpick, The Sebel and Rixos names), mid-range hotels (1,732; Novotel, Novotel Suites, Mercure, adagio, Mama Shlter and Tribe), and economy hotels (2,826; ibis, ibis Styles, ibis budget, adagio access, hotelF1, Formule 1, Jo&Joe, Breakfree and Greet).
ACCOR 
