Free iOS App Helps Fans Manage Their Collections and Unlock Original Skylanders® Content

Skylanders Celebrates the New App with Holiday Wish List Sweepstakes

SANTA MONICA, Calif.--(BUSINESS WIRE)-- Skylanders fans vying to become the ultimate Portal Master can now download the Skylanders Collection Vault application in the iOS App Store today. The new app lets players easily manage their Skylanders toy collection and explore new Skylanders toys from the palm of their hands and on the go. Fans can also share and compare their Skylanders collection with family and friends - all for free. To celebrate the holiday season, Activision will be granting Skylanders collectors' toy wish lists via a Holiday Wish List Sweepstakes.

For the first time via the Skylanders Collection Vault app, Portal Masters can discover Skylanders characters and learn more about their backstories all in one place. Optimized for tablet and mobile devices, the app also allows fans to keep track of their Skylanders collection and their character wish list, browse images and videos, unlock special content and challenge their friends to see who has the most robust collection.

In honor of the new Skylanders Collection Vault app, Activision is launching the Holiday Wish List Sweepstakes to help fans complete their collections. Starting today at 12 p.m. PST, Portal Masters that download the app and create a wish list in the Skylanders Collection Vault can send their list to SkylandersCommunity@Activision.com by Friday, December 6. Five lucky winners will be awarded their wish list collection of up to 25 Skylanders SWAP ForceTM toys available at retail. The complete rules for the Holiday Wish List Sweepstakes can be seen at www.skylanders.com/sweepstakes.1

"Skylanders SWAP Forceisthe highest-rated game in the Skylanders franchise to date, andtheSkylanders Collection Vault app will be the perfect mobile companion for all Portal Masters looking to learn more about their favorite characters and get to know new Skylanders characters," said Josh Taub, Senior Vice President of Product Management at Activision Publishing, Inc. "Skylanders continues to be the #1 kids' video game franchise of 20132 and we have an ongoing commitment to provide our fans the best experience possible. We're excited to offer Skylanders fans the ability to immerse themselves in a completely digital version of their collections."

Players can now download the free, official Skylanders Collection Vaulthere and bring their digital Skylanders collection wherever they go. Fans can also enjoy Skylanders mobile games -- Skylanders Lost IslandsTM, Skylanders Cloud PatrolTM and Skylanders BattlegroundsTM - available in the App Store.

About the Skylanders® Franchise

The award-winning, billion dollar Skylanders franchise pioneered the toys-to-life category in 2011 with the debut of Skylanders Spyro's Adventure®. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms and became the top-selling kids' videogame of the year. In October 2012, Skylanders Giants™ further evolved the genre and added the mega-sized Giant Skylanders and LightCore® characters to the collection of interaction figures. Skylanders Giants was awarded the "e-Connected Toy of the Year" at the 13th Annual Toy of the Year (TOTY) Awards. The next innovation in the franchise Skylanders SWAP Force was developed by Vicarious Visions, an Activision studio. The game is rated E10+ by the ESRB. For more information, visit www.skylanders.com.

About Activision Publishing

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

© 2013 Activision Publishing, Inc. SKYLANDERS COLLECTION VAULT, SKYLANDERS, SKYLANDERS SWAP FORCE, SKYLANDERS GIANTS, SKYLANDERS SPYRO'S ADVENTURE, SKYLANDERS CLOUD PATROL, SKYLANDERS LOST ISLANDS, SKYLANDERS BATTLEGROUNDS, LIGHTCORE, and ACTIVISION are trademarks of Activision Publishing, Inc.

1No purchase necessary to enter or win. Open to legal residents of the United States and the District of Columbia 13 years of age or older at the time of entry. All prize components subject to availability and other restrictions. Total ARV of all prizes $75 to $1,875. Official Rules apply.

2Based on revenue, according to The NPD Group, Gfk Media Control® and Activision internal estimates, including toys and accessory packs, through October 2013

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PMK•BNC
Michele Wyman, 310-854-3264
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Activision Publishing, Inc.
Dior Brown, 424-744-5864
dior.brown@activision.com

Source: Activision Publishing, Inc.

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