DGAP-Ad-hoc: ad pepper media International N.V. / Key word(s): Half Year Results/Forecast 
ad pepper media International N.V.: ad agents and Webgains with double-digit growth 
15-Jul-2021 / 16:38 CET/CEST 
Disclosure of an inside information acc. to Article 17 MAR of the Regulation (EU) No 596/2014, transmitted by DGAP - a 
service of EQS Group AG. 
The issuer is solely responsible for the content of this announcement. 
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ad pepper media International N.V.: ad agents and Webgains with double-digit growth 
Nuremberg, Amsterdam, 15 July 2021 
ad pepper Group, one of the leading performance marketing providers in Europe, continues in the second quarter to 
achieve solid and profitable growth. 
Gross sales increased by 11.0 percent to EUR 25,931k (Q2 2020: EUR 23,357k). Group revenue amounts to EUR 6,516k, 
corresponding to 6.5 percent growth (Q2 2020: EUR 6,116k). Main growth driver was the ad agents segment with a 18.7 
percent increase in revenue to 1,914k (Q2 2020: EUR 1,612k). The Webgains segment also saw double-digit growth, with an 
increase of 15.9 percent to EUR 3,670k (Q2 2020: EUR 3,167k). The ad pepper segment recorded a decline in revenue of 
30.3 percent to EUR 932k (Q2 2020: EUR 1,337k). While ad agents and Webgains were once again able to benefit from a 
dynamic revenue development with both existing and new customers, the revenue development in the ad pepper segment fell 
short of our own expectations due to subdued order activity on the part of major customers in the German market. We 
expect a moderate improvement here in the second half of the year. 
Group EBITDA for the second quarter amounts to EUR 1,036k (Q2 2020: EUR 1,684k), while the previous year had seen a 
positive one-off effect of EUR 626k in the webgains segment. On a comparable basis, EBITDA thus remained on previous 
year's level. The ad agents segment was able to increase its EBITDA to EUR 379k (Q2 2020: EUR 191k). The Webgains 
segment generated EBITDA of EUR 818k in the second quarter (Q2 2020: EUR 1,565k) Despite a decline in revenue, the ad 
pepper segment achieved a positive EBITDA of EUR 206k (Q2 2020: EUR 503k). 
In the full six-month period, the ad pepper Group generated gross sales of EUR 54,039k (H1 2020: EUR 45,007k) and Group 
revenue of EUR 13,400k (H1 2020: EUR 11,957k), corresponding to increases of EUR 1,443k and 12.1 percent respectively. 
EBITDA reached EUR 2,342k in H1 2021 (H1 2020: EUR 2,804k). Cash and cash equivalents of the Group increased 
significantly to EUR 25,002k (30 June 2020: EUR 22,139k) - despite the share buyback programme completed in April. 
For the third quarter ahead, we expect record revenue levels for the Group in the order of approximately EUR 7,000k, 
which would correspond to revenue growth of approximately 17 percent (Q3 2020: EUR 6,011k). 
The report for the first six months 2021 will be published on 21 August 2021. 
Key figures (unaudited) in kEUR: 
                      Q2     Q2     H1     H1 
                     2021   2020   2021   2020 
Gross sales         25,931 23,357 54,039 45,007 
% growth              11.0          20.1 
Revenue              6,516  6,116 13,400 11,957 
% growth               6.5          12.1 
of which ad pepper     932  1,337  2,166  2,881 
% growth             -30.3         -24.8 
of which ad agents   1,914  1,612  3,676  3,151 
% growth              18.7          16.7 
of which Webgains    3,670  3,167  7,558  5,925 
% growth              15.9          27.6 
EBITDA               1,036  1,684  2,342  2,804 
of which ad pepper     206    503    739  1,207 
of which ad agents     379    191    628    309 
of which Webgains      818  1,565  1,855  2,168 
of which admin        -367   -575   -880   -880 
Liquid funds*                     25,002 22,139 

*including securities at fair value

For more information: Dr Jens Körner (CEO) ad pepper media International N.V. +49 (0) 911 929057-0 ir@adpepper.com -----------------------------------------------------------------------------------------------------------------------

15-Jul-2021 CET/CEST The DGAP Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Archive at www.dgap.de -----------------------------------------------------------------------------------------------------------------------


Language:     English 
Company:      ad pepper media International N.V. 
              Frankenstrasse 150 C 
              90461 Nuremberg 
              Germany 
Phone:        +49 911 9290570 
Fax:          +49 911 929057-157 
E-mail:       ir@adpepper.com 
Internet:     www.adpeppergroup.com 
ISIN:         NL0000238145 
WKN:          940883 
Listed:       Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, 
              Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange 
EQS News ID:  1219390 
 
End of Announcement  DGAP News Service 
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1219390 15-Jul-2021 CET/CEST


 
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July 15, 2021 10:38 ET (14:38 GMT)