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Makhteshim Agan Industries Ltd. MAKHTESHIM AGAN TO HELP ADVANCE NEXT-GENERATION AGRO-TECHNOLOGIES Prof. Uri Shani to Lead New Focus Area of the Company New Division Strives to Expand Current Offering to Farmers around the World Tel - Aviv, Israel (October 23, 2011) - Makhteshim Agan Group (MAI), the world leader in branded off-patent crop protection solutions, today announced the establishment of a new division focusing on innovative technologies for the agricultural market.
The new "Agricultural Technologies" division will focus on
scouting, development and commercialization of technologies
that can simplify farming. MAI improves its ability to meet
current and future challenges of agriculture by complementing
the Company's high quality, reliable crop protection
solutions with effective, novel technologies for agricultural
uses. MAI will leverage its deep understanding of agriculture
needs and trends as well as its broad marketing & sales
platform to integrate the activities of the new division.
MAI's new initiative will be headed by Prof. Uri Shani. Prof.
Shani has a diverse and broad professional background in the
agricultural arena having served in key positions in the
academia, business and public arenas. Most recently, he
served as Chairman and General Manager of Israel's
Governmental Water and Sewage Authority. He is Chairman of
Israel's Steering Committee for the Red Sea-Dead Sea Channel
project, as well as Professor of Soil and Water Sciences at
The Hebrew University in Jerusalem. Previously he served as
General Manager of Arava agricultural growers and General
Manager of Yotvata diaries.
Commenting on the news, Mr. Erez Vigodman, President & CEO of
MAI, said, "As one of the world's largest agrochemicals
company and a leading provider of market-driven off-patent
crop protection products to farmers in 120 countries,
Makhteshim Agan has developed a broad and effective business
platform, as well as the trust and respect of growers
worldwide. We intend to leverage innovative agro-technologies
by bringing into play our global resources, strong customer
relationships and deep knowledge of agro markets.
Israeli research and science have long-enjoyed a record of
success in creating innovative offerings for farmers that
help them to achieve greater yields and better crops in
challenging environments. At MAI, we inspire to provide broad
support to the farming community by introducing
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Makhteshim Agan Industries Ltd.next-generation technologies across the many agro-markets that we serve. The establishment of our new Agricultural Technologies division will assist us in meeting our vision."
Prof. Uri Shani, who will head MAI's new agro-technologies endeavor, added, "I am delighted to head this exciting new endeavor by MAI. I view technology-based systems and solutions for the agriculture market as complementary to MAI's suite of leading crop protection solutions. Both offerings are meant to support farmers as they confront challenges of developing more food with scarcer resources. Given MAI's global platform and its passion for innovation and responsiveness to its customers, the Company is in a unique position to assist technologists to shorten their time to market and reach broader markets."##
About Makhteshim Agan Group
Makhteshim Agan Industries Ltd is a leading manufacturer and distributor worldwide of crop-protection products and the largest generic player in the sector. The Company supplies efficient solutions to farmers that assist them in combating disease and increase yields. In
2010 the Company's sales revenues were over USD 2.37 billion, and it is ranked number 7 in the world agro-chemicals sector. The Company is characterized by its know-how, high- level technological-chemical abilities, expertise in product registration, and observance of strict standards of environmental protection, stringent quality control and global marketing and distribution channels. For more information visit us at www.ma-industries.com
Contacts
Rony Patishi-Chillim
Head of Global Corporate Communication
972-73-2321119
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