Adevinta has announced plans to exit Kufar, its classifieds business in Belarus, transferring 100% of Kufar shares to the existing local team. When Adevinta announced its strategy of ‘Growing at Scale' in November 2021, the company identified Belarus as one of its operations to be placed under review. In light of the recent developments in Ukraine this review has been accelerated, and Adevinta has decided to exit Belarus, while focusing on its five core European markets (Germany, France, Spain, Benelux and Italy).

Founded in 2012, Kufar is a leading classifieds and e-commerce business in Belarus, offering both new and second-hand goods in addition to online credit services for customers. Since its creation, the business has rapidly gained popularity and is now one of the best-known classifieds sites in the country with over 5.8 million active users per month. Kufar was originally part of the Schibsted portfolio, before transferring to Adevinta in 2019.