adidas announced on Wednesday a much better-than-expected performance for its 4th quarter, and expressed its optimism despite the current economic uncertainty.

According to preliminary figures, the world's second-largest sports equipment manufacturer behind Nike saw its sales climb by 24% to 5.96 billion euros in the last three months of the year.

Its gross margin also improved to 49.8%, compared with 44.6% a year earlier, giving an operating profit of 57 million euros, compared with a loss of 377 million euros in Q4 2023.

These solid results validate the strategy implemented by Bjorn Gulden, who has been at the helm of the Group since 2022, and who oversees all the company's decisions, from personnel issues to marketing, distribution partnerships and products.

"We believe that this is the right approach from a long-term perspective, and we expect to see its effects materialize in the future", emphasize RBC analysts.

In a press release, Bjorn Gulden was also positive about his group's prospects, which he sees gaining market share in all its markets.

The share gained 2.6% in the morning on the Frankfurt Stock Exchange, posting one of the biggest rises on the DAX and the STOXX 600 European stock index. The stock has gained 53% over the past year.

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