Insurify, Inc. ("Insurify"), America's top-rated virtual insurance agent to compare, buy and manage insurance, has completed the acquisition of Inspop USA, LLC and its subsidiary, Insurance Agency, LLC (""), a pioneer in the U.S. online auto insurance comparison market. was founded by Admiral Group, plc ("Admiral"), one of the UK's leading auto insurers and a member of the FTSE 100, which retains a minority stake in Insurify and continues to serve as a strategic shareholder.

"We are thrilled to welcome the talented Compare team, and the well-established brand, and proven technology into Insurify. This combination allows Insurify to realize the benefits of the respective brands, platforms, and operations to effectively deliver next-generation solutions to consumers and carrier partners. Together, our complimentary insurance capabilities will continue to strengthen Insurify's market position as we build the preeminent and most trusted digital insurance agent," said Snejina Zacharia, founder and CEO of Insurify.

Costantino Moretti, Head of International Insurance, Admiral Group said, "I'm really proud of everything that has achieved over the last decade. This acquisition is a positive outcome, but it's always sad to see valued colleagues leave the Admiral family. On behalf of Admiral, I would like to thank our colleagues for their contribution to the Group and their unwavering commitment to customers - and wish them all the best as they enter this new phase."

This transaction does not impact Admiral's U.S.-based insurance business, Elephant, which is an entirely distinct business.

Perella Weinberg Partners LP served as financial advisor and Clifford Chance US LLP served as legal advisor to Admiral. Morgan, Lewis & Bockius LLP served as legal advisor to Insurify.



Admiral Group plc published this content on 27 March 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 March 2023 14:07:04 UTC.