Adobe announced it is working with U.S. Bank to deliver enhanced online and in-branch customer experiences that are personalized to individuals' needs and interests. The collaboration will build upon the successful digital transformation at U.S. Bank, which allows customers t have a consistent experience across branches and on web and mobile platforms, empowering them to complete bank transactions in a way that fits their needs. This could mean a conversation with a banker to discuss a financial plan, as well as depositing a check or checking a balance on the U.S. Bank Mobile App.

Currently, more than 80% of U.S. Bank consumer transactions and nearly 65% of loan sales are being handled digitally. With so many touchpoints, the Adobe Experience Platform (AEP) will help deliver a single view of the customer, providing the marketing organization greater precision in providing timely and appropriate content through the right channel. With Adobe Experience Platform, U.S. Bank has a full suite of tools to safely activate data for large-scale personalization Real-time experiences: As the digital economy grows, personalization has become critical for financial services brands, in an industry where trust is paramount.

In fact, 72% of consumers say that poor personalization decreases their trust in brands. With Adobe's Real-Time Customer Data Platform (Real-Time CDP), part of AEP, U.S. Bank can support highly personalized experiences in moments that matter. For example, customers can receive content and offers that are relevant, timely and consistent across channels to help better manage towards their financial goals.

Enhanced governance and controls: As a central hub that brings together online and offline data, AEP also enables better experiences by putting consumer preferences at the core. The platform will allow U.S. Bank to further streamline communication by frequency, campaign and offers, through enhancing its governance and controls for how data is used. AI for automation: U.S. Bank also plans to leverage Customer AI within AEP, to support how marketing offers are delivered to different groups of customers.

Powered by Adobe Sensei, Adobe's AI engine, Customer AI provides deeper insights from data and automates decision-making processes. The insights enable U.S. Bank to customize outreach for services such as retirement plans and bank loans, increasing both conversion and customer retention. It helps ensure that for any major marketing campaign, teams are automatically delivering the next best offer for different audience segments.