Adobe Inc. and FC Bayern, announced a multi-year partnership to power the club's digital transformation. The partnership will bring new, personalized experiences to its millions of current and future global fans – both on and offline – while driving greater efficiency and more sustainable business practices through Adobe's enterprise solutions. With a rapidly growing global fanbase, FC Bayern is passionate about connecting fans to their favorite club in new ways.
Adobe's technology will provide FC Bayern the ability to better understand its fans to create more engaging and individualized sports experiences. Adobe Experience Cloud, including Adobe's customer data platform, will help FC Bayern create fan profiles to better understand how supporters engage with the brand and ensure they enjoy a more personal relationship with their favorite teams. This means the overall matchday experience will be enhanced for fans, giving supporters real-time notifications at their fingertips including merchandising discounts, video content and last-minute ticket availability. With more digital experiences across platforms, channels and devices, FC Bayern fans will never miss a moment whether they are at the arena, on the go or in the comfort of their home.
For example, when a goal is scored fans will receive content on their preferred channel to celebrate the moment in real time, as well as post-match video commentary and highlights. FC Bayern will also use Adobe Document Cloud, including Adobe Acrobat Sign, to digitize collaboration with fans, employees and partners. With Document Cloud, activities like signing up for memberships or executing player agreements will be quick and secure, while reducing environmental impact.