Media Alert: Adobe Video Tools Power Majority of Films at 2023
Camera to Cloud now used by 6,000 productions; industry-first Camera to Cloud integration with RED Digital Cinema available now
New AI capabilities accelerate video editing and reduce tedium using content-aware text searches, now available in beta
Today, Adobe (Nasdaq:ADBE) announced that its video editing and collaboration tools are the most popular with
Additionally, Adobe Creative Cloud tools including After Effects, Photoshop and the Substance 3D Collection were used in making nearly three-quarters of the 2023 films. Since the pandemic, hybrid filmmaking has become the norm, making remote collaboration critically important. The addition of Frame.io to Creative Cloud is empowering
'I love how collaborative and intuitive Premiere Pro is,' said
'I've been using Frame.io since 2018, and since then, it's been a game changer for me to be able to collaborate in the cloud with producers during post-production,' said
'Premiere Pro worked perfectly for Devotion. It fits quite logically with how I edit and has certain advantages for visual effects, color correction and sound,' said
The
Adobe's innovative cloud-based workflows save time and money, enabling filmmakers and video creators to rapidly bring timely and inspiring stories to life, even when crews and editors are working at multiple locations. The
Quickly publishing content during live events requires fast turnarounds and streamlined workflows. Camera to Cloud eliminates the need to download media and transport hard drives so media transfer is near-instantaneous, media replacement Motion Graphics templates simplify the addition of professional animations, and Adobe Sensei AI features reduce repetitive tasks at every stage. Together with Frame.io, editorial teams are able to start cutting sooner so they can deliver content faster, saving production and post-production hours.
'We've always been proud of our Daily Recaps. With Adobe's video cloud workflow, it has allowed our teams to gather content from the far corners of our event to collaboratively turn around a compelling piece of content the next morning, capturing the excitement and amplifying the moment,' said
Camera to Cloud now used by 6,000 productions
At the most recent Adobe MAX, Adobe previewed an industry first: Camera to Cloud integration built directly into RED Digital Cinema's V-RAPTOR and V-RAPTOR XL camera systems. Available now, this integration enables footage to transfer directly from on-set cameras to cloud-based Frame.io folders without the need for intermediate devices, so post-production teams located anywhere can start work on the footage immediately, saving both production costs and time.
Now used globally by more than 6,000 productions, Adobe's first-to-market Camera to Cloud technology (powered by Frame.io) ignited the transition from external drives to cloud-based camera workflows, fundamentally changing the way video is created. This new in-camera evolution is anticipated to become a standard within the next decade, enabling future filmmaking to be fully cloud-powered.
New web video editing capabilities available in beta
In addition, Adobe introduced Project Blink, AI-powered web video editing that can recognize objects, people, sounds and words spoken in videos, enabling users to edit content considerably faster than before. To create clips, users input text to search for specific words, objects, sounds or even types of activities within the video, then select the portion of the video transcript or script they'd like to use. Adobe AI automatically transforms that portion of the video into a new clip, making the process of editing a video as easy as using a word processor.
Since documentary filmmakers routinely devote entire sessions to combing through footage using traditional video editing tools, and feature film editing similarly requires extensive searches for recorded lines that match film scripts, Project Blink will cut hours or days of tedious labor down to just minutes. Now available in beta, Project Blink demonstrates the incredible power and innovation Adobe AI is bringing to future filmmaking.
For more information on Adobe's activities and programs at this year's Festival, including Sundance Ignite x Adobe Fellows and Sundance Women to Watch x Adobe Fellows, please visit https://blog.adobe.com/en/publish/2023/01/17/stories-of-filmmakers-creators-dreamers-beyond-bring-us-together-2023-sundance-film-festival.
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