Nov 30 (Reuters) - U.S. shoppers headed to stores over the
Thanksgiving weekend fell 3.5%, the National Retail Federation
(NRF) said on Tuesday, as fewer holiday promotions and tight
supplies took the shine off some of the biggest shopping days of
Retailers have been advertising holiday deals as early as
September and are offering smaller discounts, as they look to
minimize product shortages ahead of Christmas due to supply
chain bottlenecks and cushion the hit to profits from surging
However, those efforts have led to a more spread out holiday
shopping season and fewer people concentrating their spending on
days like Black Friday and Cyber Monday.
A total of 179.8 million shoppers made purchases in stores
and online over the shopping period from Thanksgiving Day
through Cyber Monday, compared with 186.4 million shoppers in
2020, NRF's survey showed.
The total number of online shoppers fell 12.1% to 127.8
million, while in-store foot traffic rose 13.7% from a year ago
when the pandemic kept shoppers away from stores.
"With early deals in October, consumers were not waiting
around for discounts on big shopping days like Cyber Monday and
Black Friday," said Taylor Schreiner, director, Adobe Digital
Data from Adobe Analytics showed online spending on both
Cyber Monday and Black Friday declined for the first time ever
NRF's survey of 5,759 consumers also showed shoppers spent
an average of $301.27 on holiday purchases such as gifts, toys
and apparel, down from $311.75 last year.
The holiday season kicks off just as the new Omicron
coronavirus variant triggers uncertainty over the economic
reopening, but NRF CEO Matthew Shay warned against a return to
"We've got to continue to keep the economy open and moving
forward. We want to work with the administration and President
(Biden) to get that done," Shay said.
(Reporting by Deborah Sophia in Bengaluru; Editing by Shounak
Dasgupta and Shailesh Kuber)