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    A200710   KR7200710002

ADTECHNOLOGY CO.,LTD.

(A200710)
  Report
End-of-day quote Korea Stock Exchange  -  2022-09-29
13350.00 KRW   -7.93%
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ADTechnology : New PoKos SmartTarget™ Patent to Power Ad Targeting in Cookie-less World

04/30/2020 | 11:01am EDT

Bozeman, MT, April 30, 2020 --(PR.com)-- The U.S. Patent and Trademark Office has issued PoKos Communications Corp a patent for a novel way to power digital advertising to replace third-party cookies. U.S. Patent No. 10,637,932 (PoKos SmartTarget™) enables advertisers to target network users and devices with relevant content without using third-party cookies and while maintaining user privacy and anonymity. Cookies are currently obstructed by Firefox and Safari browsers, and within two years will also be blocked by the Google Chrome browser.

PoKos founder and CEO Timo Platt explains that: “SmartTarget™ will gives a huge boost to Ad Tech, marketers and brands globally, because it provides them with a privacy-first identifier to escape the clutches of the big ad platforms, and to control digital media spend in a cookie-less environment.” He noted, for example, that the Interactive Advertising Bureau (IAB) has called for a replacement for use of third-party cookies. “Marketers covet the opportunity to create, target and serve digital advertising that adds up to more relevant and engaging brand experiences,” Platt observed.

Platt also described what this new patent means for consumers: “When coupled with SmartAware™ and other PoKos proprietary technology, SmartTarget™ gives users the ability to stay connected, receive desired content, and maintain their privacy.”

“We are very excited by this breakthrough technology,” Platt exclaimed. “SmartTarget™ will allow people everywhere to extend their communications while controlling their privacy. People can connect based on their interests, proximity or other desired criteria. But they also want to control the who/what/when/where, or the ‘Four Ws’, that are central to every communication: who they talk to, in what context, and when and where the conversation takes place.”

Extending its PrivacyConnection™ platform still further, PoKos has a patent pending for its exposure alert technology that is foundational for APIs and other mobile software tools designed to help public health authorities combat the novel coronavirus and other highly contagious diseases. “Digital contact tracing and movement tracking will only be helpful and effective, “Platt says, “if large numbers of users opt-in because their privacy is assured. We have been committed to anonymous communications from the outset.”

About PoKos--The PoKos technology suite provides new methods and systems for users to maintain their privacy while taking advantage of network capabilities to discover, communicate and share with marketers, networks and other people around them – both nearby and around the globe. PoKos is based in Bozeman, MT USA.

Contact: Timo Platt, founder and ceo timo@pokos.biz (e) 603.491.9792 (m)

SmartTarget™, SmartAware™ and PrivacyConnection™ are trademarks of PoKos Communications Corp.

Contact Information:
PoKos Communications Corp
Timo Platt
603.491.9792
Contact via Email
Http://pokos.biz

Read the full story here: https://www.pr.com/press-release/811405

Press Release Distributed by PR.com

Copyright © 2020 PR.com and its licensors , source US Press Releases

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Financials
Sales 2021 322 B 224 M 224 M
Net income 2021 15 113 M 10,5 M 10,5 M
Net cash 2021 61 087 M 42,5 M 42,5 M
P/E ratio 2021 21,7x
Yield 2021 0,29%
Capitalization 176 B 123 M 123 M
EV / Sales 2020 1,15x
EV / Sales 2021 0,80x
Nbr of Employees 232
Free-Float 80,9%
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Managers and Directors
Jun-Suk Kim Co-Chief Executive Officer & Director
Jun-Gyu Park Co-Chief Executive Officer & Director
Deok-Joon Shin Independent Director
Yeong-Seon Park Managing Director & Head-Sales
Yoon-Seop Lee Managing Director & Head-Strategy Marketing