Advance Auto Parts, Inc. introduced its No. 1 fan "Ed Vance,” revolutionizing the category by representing the voice of an emerging segment of automobile enthusiasts – those learning to DIY and craving a partner on their journey. In Ed Vance, Advance is providing an authentic, relatable, entertaining and category-exclusive bilingual voice to embody, represent and connect with these modern DIYers, living alongside them in their DIY journey.

And his name just happens to be like the brand … Ed Vance loves Advance. Growing demand for more seamless and approachable auto care solutions, coupled with heightened interest from these younger, more socially connected car enthusiasts, enables Advance to be the category's first-mover in merging customers' desire to be represented and learn as they “do” with a new trusted confidante – Ed Vance. In a retail category largely seen as a “sea of sameness,” Ed Vance further differentiates Advance as the need for vehicle maintenance increases parallel to the average age of automobiles in the U.S. reaching 12 years.

Advance advances a world in motion through care and speed – a deliberate verb that represents the brand's commitment to evolving to meet motorists' needs. Advance also recently debuted a new custom theme and sonic logo in two languages. “This is How Advance” and “Avanza Con Advance” drive brand recognition and affinity for Advance while providing a memorable, hummable tune for DIYers.