Advantage Solutions has launched Advantage Unified Commerce, a 500- person-strong agency that brings together a powerful combination of talent and technology focused on seamless, end-to- end commerce marketing. The agency provides consumer goods brands a holistic, connected commerce strategy and solutions across e-commerce and brick-and-mortar, including audience identification; in-store and digital media; and multichannel activation, attribution and analytics, all driven by a one-of-a-kind technology and data platform and award-winning creative teams. Advantage Unified Commerce combines the expertise of Amazon specialists Beekeeper Marketing and eShopportunity, e- commerce solution provider Sage Tree and shopper agencies IN Connected and Edge Agency. The agency is led by President of Advantage Unified Commerce Victor Lee, who most recently served as chief marketing officer for Kin Insurance and previously led marketing for RX Bar and Hasbro and held senior roles at Digitas.