Advantage Solutions Inc.

Advantage Solutions Inc. is a provider of outsourced solutions sales and marketing solutions. Its data- and technology-driven services include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing, retail media and others. The Company operates in two segments. The Sales segment provides its clients with a range of outsourced solutions to enhance sales in the traditional retail and e-commerce channels. Its primary sales services include Brand-Centric Services (headquarter relationship management; analytics, insights and intelligence, and Brand-Centric Merchandising) and Retailer-Centric Services (Retailer-Centric Merchandising and In-Store Media). The Marketing Segment helps brands and retailers reach consumers through brand-centric services (Shopper and Consumer Marketing and Brand Experiential), retailer-centric services (Brand Experiential and Private Label), digital marketing, and digital media, and advertising.