only 2021 Annual General Meeting
use23 November 2021 nal
only CEO's Address:
useMat Ratty nal
We help our partners
full-funnel ad fraud
The industry problem
The scale of onlyinvalid trafﬁc
Invalid trafﬁc is any activity that doesn't come usefrom a real user with genuine interest that you are
of all digital
Will be lost to ad fraud and invalid trafﬁc in 2023*
No channel or business is immune
Invalid trafﬁc goes beyond fraud and bots
nal use only
Users accidentally engaging with ads that you pay for
Ads that cannot be seen by the user. Ad stacking or impressions not meeting MRC standards
Ads that are shown to the wrong audience
Engagement without intent
Navigation via ads
Users that navigate through search ads oblivious to the fact they are clicking on advertising.
Advertising engagement that is non-human - caused by bots, crawlers, malware and SDK spooﬁng
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