1. Homepage
  2. Equities
  3. Sweden
  4. NORDIC GROWTH MARKET
  5. Adverty AB (publ)
  6. News
  7. Summary
    ADVT   SE0011724889

ADVERTY AB (PUBL)

(ADVT)
  Report
End-of-day quote NORDIC GROWTH MARKET  -  2022-08-04
2.900 SEK   -2.85%
07/28Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
AQ
07/14Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis
AQ
07/05Adverty's Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat
AQ
SummaryQuotesChartsNewsRatingsCalendarCompanyFinancialsConsensusRevisions 
SummaryMost relevantAll NewsOther languagesPress ReleasesOfficial PublicationsSector news

Adverty's Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat

07/05/2022 | 02:31am EDT

Leading in-game advertising specialist Adverty AB (publ), today announced a collaboration with Oracle Moat to provide enhanced measurement and verification across in-game ad environments. Adverty’s award-winning, multi-patented and industry-leading ad viewability technology BrainImpression™ is now available within Oracle Moat Analytics, enabling advertisers to measure ad impressions, invalid traffic (IVT) and viewability.

Adverty’s CTO Calle Sténson says: “We are thrilled that Oracle Moat is taking up the wider industry challenge to measure the impact of ads across in-game environments, and we are delighted that the patented technology we have been developing since early 2017 aligns so perfectly. Accurate and meaningful measurement of in-game ad viewability is a sought-after metric, but more importantly, it is essential for industry confidence in the advertising world we now inhabit and the massively exciting, multi-faceted metaverse to come. Having third-party ad verification from a measurement provider like Oracle Moat is a vital element of that confidence.”

The collaboration with Oracle Moat will allow Adverty clients to measure ad impressions, invalid traffic (IVT) and viewability for In-Play™ ads. In-Play™ gives brands access to hard-to-reach, highly-engaged audiences via non-disruptive in-game placements that mirror the physical ads we see in our offline lives. Oracle Moat’s sophisticated measurement of ads takes into account the size of the ad, the length of time it appears on screen and the angles from which it is viewed.

With over 3 billion gamers across the world, the in-game advertising industry is drawing growing numbers of mainstream brands, with increasingly sophisticated ads yielding impressive results.

Irina Dzyubinsky, Head of Product, Oracle Moat, comments: “Oracle Moat provides trusted third-party measurement of ads across channels, formats and platforms. By expanding our collaboration with Adverty to measure impressions, invalid traffic and viewability within in-game environments, we’re giving advertisers the confidence and tools they need to make more informed buying decisions that help maximize every advertising dollar and deliver better business outcomes."

About Oracle

Oracle offers suites of integrated applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks

Oracle, Java, and MySQL are registered trademarks of Oracle Corporation.

© Modular Finance, source Nordic Press Releases

Stocks mentioned in the article
ChangeLast1st jan.
ADVERTY AB (PUBL) -2.85% 2.9 End-of-day quote.-35.63%
ORACLE CORPORATION -0.06% 77.35 Delayed Quote.-11.31%
All news about ADVERTY AB (PUBL)
07/28Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
AQ
07/14Adverty launches industry-first streaming video technology for In-Play™ ads in pa..
AQ
07/05Adverty's Multi-patented and Industry-leading In-game Viewability Technology BrainImpre..
AQ
06/09Apple headset heralds the mainstream arrival of the real Metaverse
AQ
04/25Adverty presents at Aktiedagen
AQ
04/13Adverty - Momentum accelerates
AQ
04/05Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game adv..
AQ
03/17Adverty enters into exclusive partnership with Super League Gaming for In-Play advertis..
AQ
02/24Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-qua..
AQ
02/22Adverty AB Reports Earnings Results for the Fourth Quarter Ended December 31, 2021
CI
More news
Financials
Sales 2021
Net income 2021
Net Debt 2021
P/E ratio 2021
Yield 2021
Capitalization 92,3 M 9,02 M 9,02 M
EV / Sales 2021
EV / Sales 2022 2,73x
Nbr of Employees 8
Free-Float 52,3%
Chart ADVERTY AB (PUBL)
Duration : Period :
Adverty AB (publ) Technical Analysis Chart | MarketScreener
Full-screen chart
Income Statement Evolution
Consensus
Sell
Buy
Mean consensus BUY
Number of Analysts 0
Last Close Price 2,90 SEK
Average target price 9,00 SEK
Spread / Average Target 210%
EPS Revisions
Managers and Directors
Jonas Emanuel S÷derqvist Chief Executive Officer & Director
Anders R÷ssel Chief Financial Officer
Joachim Roos Chairman
Georges Niklas Bakos Chief Scientific Officer & Director
Emilio Lando Chief Product Officer
Sector and Competitors
1st jan.Capi. (M$)
ADVERTY AB (PUBL)-35.63%9
ADOBE INC.-23.57%202 845
AUTODESK, INC.-21.16%48 169
ROPER TECHNOLOGIES, INC.-12.19%45 788
WORKDAY INC.-40.80%41 074
ELECTRONIC ARTS INC.0.50%37 025