Adyen announced that Instacart, the leading grocery technology company in North America, has selected the company as an additional payments processing partner. As part of the new partnership, Instacart will leverage Adyen functionality, including PINless debit enablement of transactions, to further optimize and improve authorization rates for an even more seamless customer experience. In North America, Adyen has seen a significant rise in debit usage over the past year.

For marketplaces like Instacart that consumers rely on to connect with and shop online from their favorite retailers, enhancing the customer experience involves optimizing authorization rates across issuers and the various debit networks. Adyen's RevenueAccelerate offering seamlessly applies the preferences of each issuer and debit network to help merchants see a lift in authorization rates, resulting in a more seamless and efficient customer experience.