Adyen announced the expansion of Real Time Visa Account Updater (VAU) to Europe. As the first platform to offer Real Time VAU coverage in Europe with Visa, the company will help its customers increase revenue and authorization rates from card-on-file payments by automatically updating Visa accounts in real time. This in turn prevents involuntary churn and since the company automatically connects to the schemes account updater services, there is no integration.

The feature, which was previously only available in North America, allows businesses to update customers' stored card details in real time. When a merchant submits a payment, Real Time VAU instantly checks for the latest card details. If there's an update, Real Time VAU will immediately replace the payment request with the updated card details.

This all happens as the payment is being processed, and appears as a single transaction. Real Time VAU is a part of the company's Revenue Accelerate product suite. By using data and machine learning, businesses are able to unlock more revenue by increasing authorization rates, creating better customer experiences, reducing involuntary churn, and lowering payment costs.

The company has been offering Real Time Account Updater with a number of global card networks since 2017.