Aeroports de Paris : Groupe ADP has selected JCDECAUX as co-shareholder in the future Extime Media joint venture
July 28, 2022 at 12:29 pm EDT
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Following a public consultation, Groupe ADP has chosen JCDecaux as a co-shareholder in Extime Media, which will operate advertising activities at Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget airports from the first quarter of 2023, but also in a second phase, at international airports such as Antalya and Milas-Bodrum in Turkey.
Extime Media will be equally owned (1) by Groupe ADP and JCDecaux. It will primarily operate and market advertising displays at the above-mentioned airports and will operate under the Extime X JCDecaux business signature.
"We are delighted to join forces with JCDecaux to develop an ambitious and innovative advertising project within Extime Media. This project embodies all the ambitions of our new 2025 Pioneers strategic plan. Extime Media will thus have a multi-local dimension with a presence in 6 airports on 2 continents, will embody the advertising component of the more global Extime Hospitality project, and will carry strong values of innovation and sustainability", said Augustin de Romanet, Chairman and CEO of Aéroports de Paris SA-Groupe ADP.
"We are particularly pleased to renew and extend our partnership with Groupe ADP to build together the benchmark for new airport media in France and internationally. With Extime Media, we want to reenchant the visual experience in airports for the benefit of travelers and offer brands the most efficient and collaborative media platforms in the world, based on the digitisation and segmentation of journeys, data analysis and the programming of relevant and affinitive content. Our expertise will enable us to develop a complete, innovative and tailor-made media offering, with an extension of our scope to online inventories and screens in Duty Free shops, to serve the new hospitality territory of Groupe ADP. At a time when the airport is becoming the place for all kinds of transformations and new forms of mobility, we will actively contribute to our partner's responsible commitments, based on JCDecaux's CSR 2030 strategy," said Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux.
(1) Subject to the approval of the relevant competition authorities, where applicable.
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ADP - Aéroports de Paris SA published this content on 28 July 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 28 July 2022 16:16:08 UTC.
Aéroports de Paris develops and manages airports, including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. In 2023, the Group handled c. 99.7 million passengers at Paris-CDG and Paris-Orly, and c. 326.7 million passengers abroad. Boasting an exceptional geographic location and a major catchment area, Aéroports de Paris is pursuing its strategy of adapting and modernizing its terminal facilities, upgrading quality of services and developing retail and real estate businesses. Sales break down by activity as follows:
- supply of airport services (32.9%): air traffic management, intermodal transportation and terminal management, telecommunication spaces, and installation of airport infrastructures, etc.;
- operating sales areas and services (30.5%): shops, restaurants, banks, exchange offices, etc.;
- real estate management (5.4%): land and commercial real estate property leasing (businesses, offices, hotels, logistics buildings, passenger registration and transfer, baggage handling, aircraft management (cleaning, guidance, storage and starting assistance, aircraft loading and unloading), etc.;
- other (31.2%): including international airport management, airport engineering services, specialized telecommunications services, etc.