JCDecaux SA, announced that it has been selected by Groupe ADP, following a consultation, to become a co-shareholder of Extime Media. This 50/50 joint venture, which will be held1 by Groupe ADP and JCDecaux, will operate advertising activities at Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget airports from January 1st, 2023. From January 1st, 2024, it is also planned to roll out its activities at Antalya and Milas-Bodrum airports in Turkey.

This joint venture will particularly benefit from JCDecaux's relationships with the larger advertisers worldwide. Its advertising activities will be carried out under the business name Extime X JCDecaux, as part of the rollout of Extime, Groupe ADP's hospitality brand. At a time when airports are benefiting from a strong recovery, Extime X JCDecaux aims to become the benchmark for new airport media in France and internationally, leveraging the industry expertise of JCDecaux's teams. This new digital portfolio will provide a powerful showcase for brands and will be activated due to a content management platform that displays messages that follow the passenger journey through the airport.

Powered by robust and high-quality data from AAM (the leading international airport audience measurement) and enriched by AdTech tools, the relationship with advertisers will be transformed by this new technology, alongside a business-to-business portal providing a 24/7 service, and new programmatic purchasing opportunities.