Afterpay Limited announced its subscription solution - giving U.S. consumers the ability to pay for their favorite recurring purchases in installments. Merchants including IPSY, BoxyCharm, Savage X Fenty and Fabletics will be amongst the first to offer Afterpay's subscription payments, which will be available to customers early next year. Subscription payments are already driving significant value for merchants and brands across the world - with the market predicted to be a $1.5 trillion industry by 2025, according to UBS. This new offering allows qualified merchant partners to potentially offer Afterpay for popular, every day payment needs including gym memberships, entertainment subscriptions, online services and more. Afterpay also accommodates almost any merchant's billing cadence - ensuring an efficient checkout and auto-renewal process for consumers. Pre-orders: Also starting November 24, 2021, merchants can offer their customers the ability to use Afterpay on pre-ordered items. This approach supports merchants with longer lead shipping times, while giving consumers the flexibility to pay for their pre-ordered item in four installments over time, once the item ships. In the near future, merchants will also have the flexibility to take deposits on custom items from Afterpay customers.