Afterpay : Let’s make memories again – Brits favour travel and experience purchases ahead of the festive season

Let's make memories again - Brits favour travel and experience

purchases ahead of the festive season

Clearpay saw a 250% year-on-year increase in travel & events purchases on Cyber Monday

Categories with year-on-year growth during Black Friday included homeware (+170%), beauty (+61%)

and fashion (+35%)

LONDON, 7 December, 2021 --Clearpay, a leader in "Buy Now, Pay Later" payments known as Afterpay (ASX:APT) outside the UK and Europe, today released its consumer shopping trends following this year's Black Friday and Cyber Monday sales. At a time when we are longing for festive get-togethers, Clearpay saw a 250% year-on-yearincrease of orders in the travel and events category on Cyber Monday, showing that Brits are investing in social gatherings, reacquainting with loved ones and making memories this festive season.

While the travel and events category was the overall winner on Cyber Monday, Black Friday belonged to homeware, beauty and fashion, with year-on-yearorders rising by 170%, 61% and 35% respectively, indicating the nation will glam up both inside and out - whether hosting at-home gatherings or hitting the town following last year's hiatus.

Shoppers embraced street style with passion with top purchases that included customised sneakers, fashion leggings and statement bags. In the beauty category, items such as brush sets, foundations, hair serums and lipsticks few off the seasonal shelves, with Brits turning to glamour in planning for their festive get-togethers.Bold styles also proved popular as shown in Clearpay's bi-annualTrend Report1 which indicated a return of Y2K fashion such as cargo pants, halter tops, skorts and bodycon.

The data resoundingly shows Brits are shopping to maximise on their seasonal celebrations, and are using tools like Clearpay to effectively manage their fnances too.

How are consumers shopping?

Clearpay's shopping data uncovered interesting generational insights and shopping preferences:

• BNPL is no longer the reserve of Gen Z and millennial consumers. Clearpay's Gen
  X'ers (41-56 year olds) made up 13% more of the customer base on Black Friday compared to last year;
• The share of Clearpay's Millennial customer base rose 9% year-on-year on Cyber Monday. The rise in travel and events purchases on this day suggests Millennials favour experiential purchases and want to give 'memory making' gifts this Christmas;

• Clearpay Trend Report, November 2021

• Clearpay customers prefer to shop from mobile devices, with 92% of consumers using their phones to shop the deals.

Are toys still topping our Christmas lists?

Those buying gifts for children took advantage of Black Friday offers, suggesting that family members are keen to budget, get organised and make this year's celebrations extra special for younger family members. Purchases of products in the kids category increased by 53% compared with last year, with fun new stationery and school bundles among the best-selling products. Clearpay's recent consumer survey on Christmas shopping2 also echoed that toys were at the forefront for consumers this festive shopping season, with the product category ranking third in popularity, after tech and food & drinks.

Additional Black Friday and Cyber Monday Highlights in 2021

• Best-sellingitems in the kids category:
• 1. School Bundle
  2. Pencil And Erasers Set Gift Box
  3. Colour Pop Scented Pen Pack X10
  4. Character Fluffy Sand
  5. Pick Me Jelly Twist Eraser
• Best-sellingitems in the beauty category:
• 1. Real Techniques Everyday Essentials Makeup Brush set
  2. Studio Fix Fluid SPF 15 Foundation
  3. Eau De Toilette 100ml Spray
  4. Olaplex No.3 Hair Perfector 100ml
  5. Matte Lipstick

"As we celebrate another Christmas in the pandemic, consumers shopping during Black Friday and Cyber Monday have shown that they are eager to gain a sense of normalcy and spend on gifts for themselves and loved ones," said Rich Bayer, Clearpay's UK Country Manager. "We're thrilled to partner with more than 6,000 UK merchants to offer Clearpay's convenient and fexible payment method, helping consumers budget before the New Year."

Facts about Clearpay:

• Clearpay does not charge interest
• If a customer misses a payment their account is immediately made unavailable so that he/she cannot accrue more debt or, unlike a credit card, fall into revolving debt
• Clearpay does not report to credit agencies and will not impact a customer's credit score
• 98% of transactions globally never incur a late fee in FY21

• Clearpay Holiday research November 2021

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About Clearpay (Afterpay Limited)

Afterpay Limited (ASX: APT), known as Clearpay in the UK and Europe, is transforming the way we pay by allowing customers to receive products immediately and pay for their purchases over four installments, always interest-free. The service is completely free for customers who pay on time - helping people spend responsibly without incurring interest, fees or extended debt. As of June 30, 2021, Afterpay is offered by nearly 100,000 of the world's favorite retailers and used by more than 16 million customers3.

Afterpayis currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain where it is known as Clearpay. Afterpay is on a mission to power an economy in which everyone wins.

Media Contact

Parmjit Dhillon [e-mail] [phone]

• Figures released in FY 2021 results