AJ Bell attracted a record number of customers to its platform in the second quarter, delivering a 35 per cent increase in its total assets.

In a trading update, AJ Bell said its total customer numbers increased 32 per cent over the last year to 346,797, with total net inflows of £1.5bn.

Its total assets under administration increased 35 per cent to £65.2bn.

AJ Bell’s platform business saw customer numbers grow by a record 34,223 in the second quarter, with advised customers up 14 per cent over the last year.

Read more: AJ Bell buys mobile platform Adalpha

The platform’s inflows rose 13 per cent over the past year to £1.8bn, with both advised and D2C net inflows up £0.9bn. The platform’s assets closed up 38 per cent at £58bn.

“The run up to the recent tax year-end was our busiest ever, driving strong growth in customer numbers and assets under administration during our second quarter. Our easy-to-use, low-cost platform continues to perform well in both the financial adviser and direct-to-consumer markets,” chief executive Andy Bell said.

“Our adviser platform saw its largest ever quarterly increase in new customers. This is testimony to our award-winning proposition and the price advantage our customers enjoy compared to other major adviser platforms.”

Read more: Quilter’s revamped investment platform helps deliver jump in total assets

AJ Bell’s investment business continued to have another strong quarter with net inflows soaring 132 per cent to £311m. Assets under management jumped to £1.4bn over the quarter.

” Our managed portfolio service is growing increasingly popular with financial advisers and our range of multi-asset funds is seeing strong inflows, with our Responsible Growth fund proving particularly popular,” Bell said.