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ALASKA AIR GROUP, INC.

(ALK)
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A world of possibilities: Alaska Airlines officially joins oneworld; Guests will enjoy a seamless travel experience on flights within the global alliance to as many as 1,000 destinations in more than 170 countries and territories

04/01/2021 | 11:49am EDT

SEATTLE - Marking a milestone in its 89-year history, Alaska Airlines today celebrated its first day as a member of oneworld. Alaska becomes the 14th full member of the global alliance, just eight months after receiving a formal invitation from oneworld in July 2020.

'Joining oneworld is joining a family of the best airlines in the world,' said Ben Minicucci, Alaska's CEO. 'Being a part of the alliance allows us to provide fantastic global connectivity, a seamless travel experience and more valuable loyalty offerings for our guests. This alliance transforms Alaska into a truly global airline, connecting our strong West Coast network and destinations across North America with the worldwide reach of our oneworld partners.'

With safety protocols in place due to the pandemic, Alaska and oneworld hosted a virtual celebration and news conference today in Seattle, the airline's hometown. Fellow airline members from around the world welcomed Alaska to the alliance with video greetings and provided versions of employees performing the Alaska Safety Dance, briefly renamed the Global Safety Dance.

'With Alaska Airlines now part of oneworld, we are excited to offer to customers even more destinations and flights, strengthened by Alaska's leading network on the U.S. West Coast,' said oneworld CEO Rob Gurney, who joined Minicucci in Seattle for the event. 'For oneworld top-tier customers, the joining of Alaska will provide even more opportunities for their status to be recognised as we look forward to a recovery in international travel.'

For Alaska and its guests, oneworld provides a global network of flights to as many as 1,000 destinations across more than 170 countries and territories*. With its membership in the alliance, Alaska will add seven new airline partners and enhance its six existing partnerships with oneworld members.

'We're delighted to welcome Alaska to the oneworld family. As the industry recovers from COVID, airline alliances are going to be more important than ever. Alaska will be an asset to the alliance, positioning oneworld to deliver even more value to our customers and member airlines,' said oneworld Governing Board Chairman and Qantas Group CEO Alan Joyce.

Effective today, all Alaska Mileage Plan members can earn miles when they fly any of the other 13 member airlines. Mileage redemption for flights on airlines that Alaska did not have previous partnerships with will occur in the coming months.

Alaska's elite Mileage Plan members automatically receive matching oneworld tier status: MVP Gold 75K = oneworld Emerald; MVP Gold = oneworld Sapphire; and MVP = oneworld Ruby. Depending on tier status, those passengers can enjoy a variety of privileges, including access to more than 650 international first and business class lounges*, fast track through security and priority baggage benefits. Guests with Emerald, Sapphire or Ruby status in any oneworld member airline's frequent flyer program will be able to use priority check-in desks, where available. Also, guests with Emerald or Sapphire status will be offered priority boarding.

'If you've been a frequent flier who has earned status with us, all that loyalty will go even further with benefits in oneworld to make your journey even more enjoyable,' said Minicucci.

Alaska fliers can find out more about what oneworld means for them on the Alaska Airlines Blog.

Flight connectivity becomes easier with Alaska's membership in oneworld, especially on international bookings, which includes a long-standing partnership with American Airlines. American, a oneworld founding member, sponsored Alaska's membership into the alliance.

'Alaska has been an outstanding partner to American for nearly 40 years and we're excited to do even more together in the years to come,' said American Airlines President Robert Isom. 'By connecting American's strength in long-haul international flying and Alaska's strong presence along the West Coast, we're building a better network for our customers than either airline could build alone.'

The 14 full members of oneworld are: Alaska Airlines; American Airlines; British Airways; Cathay Pacific Airways; Finnair; Iberia; Japan Airlines; Malaysia Airlines; Qantas; Qatar Airways; Royal Air Maroc; Royal Jordanian; S7 Airlines and SriLankan Airlines. Fiji Airways is a oneworld connect partner offering select alliance benefits to frequent flyers from any oneworld member airline travelling on their flights.

Learn more about Alaska's membership in oneworld at alaskaair.com/oneworld and at oneworld.com/members/alaska-airlines

The reach of the oneworld network in January 2020 when including Alaska Airlines and Royal Air Maroc.

About Alaska Airlines

Alaska Airlines and its regional partners serve more than 120 destinations across the United States and to Mexico, Canada and Costa Rica. The airline emphasizes Next-Level Care for its guests, along with providing low fares, award-winning customer service and sustainability efforts. On March 31, 2021, Alaska became the 14th member of oneworld. With the global alliance and Alaska Airlines' additional partners, guests can travel to more than 1,000 destinations on more than 20 airlines while earning and redeeming miles on flights to locations around the world. Learn more about Alaska at newsroom.alaskaair.com and blog.alaskaair.com. Alaska Airlines and Horizon Air are subsidiaries of Alaska Air Group (NYSE: ALK).

About oneworld

oneworld brings together 14 world-class airlines - Alaska Airlines, American Airlines, British Airways, Cathay Pacific Airways, Finnair, Iberia, Japan Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Air Maroc, Royal Jordanian, S7 Airlines and SriLankan Airlines, and more than 20 of their affiliates. Fiji Airways is a oneworld connect partner. oneworld member airlines work together to deliver consistently a superior, seamless travel experience, with special privileges and rewards for frequent flyers, including earning and redeeming miles and points across the entire alliance network. Top-tier cardholders (Emerald and Sapphire) enjoy access to airport lounges and are offered extra baggage allowances. The most regular travelers (Emerald) can also use fast track security lanes at select airports. Learn more about the oneworld Alliance at alaska.oneworld.com and oneworld.com. Follow us on Twitter, Instagram, LinkedIn and Facebook.

Alaska Airlines' employees celebrate the airline officially joining the oneworld family.

oneworld provides a global network of flights across 14 world-class airlines. With its full membership, Alaska Airlines will add seven new airline partners and enhance its six existing partnerships.

Alaska Airlines reveals its first of three special edition oneworld aircraft liveries in celebration of becoming the 14th member to join oneworld.

SOURCE Alaska Airlines

Media Relations, (206) 304-0008, newsroom@alaskaair.com, press@oneworld.com

(C) 2021 Electronic News Publishing, source ENP Newswire

Stocks mentioned in the article
ChangeLast1st jan.
ALASKA AIR GROUP, INC. -1.39% 58.03 Delayed Quote.11.60%
QANTAS AIRWAYS LIMITED -0.65% 4.59 End-of-day quote.-5.36%
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Financials (USD)
Sales 2021 6 246 M - -
Net income 2021 546 M - -
Net Debt 2021 1 432 M - -
P/E ratio 2021 13,4x
Yield 2021 -
Capitalization 7 267 M 7 267 M -
EV / Sales 2021 1,39x
EV / Sales 2022 0,92x
Nbr of Employees 18 071
Free-Float 93,2%
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Last Close Price 58,03 $
Average target price 80,20 $
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Managers and Directors
Benito Minicucci Chief Executive Officer & Director
Shane R. Tackett Chief Financial Officer & Executive VP-Finance
Bradley D. Tilden Chairman
Vikram Baskaran Vice President-Information Technology Services
Constance von Muehlen Chief Operating Officer
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