Alaska Air : Airlines named to Fast Company’s “Brands That Matter” list
October 31, 2022 at 02:02 pm EDT
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Fast Company announced Alaska Airlines as one of 144 brands named to its second annual "Brands That Matter" list for making strides in our carbon-neutral ambitions. The list honors companies whose success has come from embodying their purpose in a way that resonates with their customers.
Elevating airline sustainability efforts
Fast Company called us out for uplifting everyday tasks-emphasizing our work in sustainability. While we still have work to do to reach our net-zero carbon emissions by 2040, we've made innovative leaps forward, such as:
Partnering with like-minded brands such as Boxed Water to replace plastic water bottles on board; and manufacturer ZeroAvia to develop a hydrogen-electric powertrain capable of flying 76-seat regional aircraft in excess of 500 NM.
Together, with the innovators at Twelve, we'll work together to bring it's E-Jet®-a low carbon jet fuel produced from recaptured CO2, water and renewable energy-into commercial use.
Signing Hawaii's Pledge to our Keiki and inviting our guests to do the same, in support of their goal to get 50,000 signatures in 2022. Last year, we announced a partnership with travel2change, a Hawai'i-based social and environmental impact organization that connects travelers with volunteer experiences in the Hawaiian Islands.
Our five-part path to reach net zero carbon emissions by 2040 and our focus on using sustainable aviation fuel (SAF), proposed electric-propulsion jets by the end of the decade, and carbon offsets.
From the CEO down, 10% of every employee's bonus opportunity is based on our performance in meeting our sustainability goals.
And, our venture fund, Alaska Star Ventures, which helps us identify promising environmental startups.
We can't change the system on our own," says Diana Birkett Rakow, SVP of public affairs and sustainability. "But we can bring partners together and take actions that help create a positive flywheel."
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Alaska Air Group Inc. published this content on 31 October 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 31 October 2022 18:01:04 UTC.
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates two airlines, Alaska, and Horizon. It also includes McGee Air Services, an aviation services provider. It operates through three segments: Mainline, Regional and Horizon. The Mainline segment includes scheduled air transportation on Alaska's Boeing 737 (B737) aircraft for passengers and cargo throughout the United States, and in parts of Mexico, Costa Rica, Belize, the Bahamas, and Guatemala. The Regional segment includes Horizon's and other third-party carriers scheduled air transportation on Embraer E175 (E175) aircraft for passengers across a shorter distance network within the United States, Canada, and Mexico under capacity purchase agreements (CPA). The Horizon segment includes the capacity sold to Alaska under a CPA. With its regional partners, it flies to more than 120 destinations throughout North America. It provides its guests with global access to more than 900 destinations in 170 territories.