Alaska Airlines Promotes Veteran Leaders to Focus on Creating Outstanding Guest Experiences and Continued Growth
January 13, 2020 at 03:00 pm EST
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Alaska Airlines announced the promotion of four highly experienced leaders who will emphasize the importance of providing remarkable guest experiences and creating continued future growth for the company. Effective immediately, Sangita Woerner has been promoted to senior vice president of marketing and guest experience; Charu Jain has been promoted to a new role as senior vice president of merchandising and innovation; and Vikram Baskaran will succeed Jain as the vice president of information technology services. Additionally, Kyle Levine has been promoted to senior vice president of legal and general counsel. Woerner's elevated role provides an opportunity to continue broadening her focus on ensuring excellence in the end-to-end guest experience, and to continue growing the Alaska brand and loyalty as the company grows. She joined Alaska in 2015 and led the company's 2016 brand relaunch, the onboard product and service redefinition through the integration with Virgin America, and creating new uniforms in partnership with frontline teams. In her new role as senior vice president of merchandising and innovation, Jain will work closely with the commercial business, operating divisions and technology teams to implement solutions enabling the company to continue to deliver an excellent experience for guests and employees. She has more than 25 years of experience as a senior technology executive. She joined Alaska in 2017 as vice president of information technology services and chief information officer. Baskaran takes the helm of information technology services as vice president. Along with Jain, he led the IT team through the complexities of integration with Virgin America with near flawless execution. Vikram leads a world-class IT operation that's at the foundation of Alaska consistently receiving high rankings in airline customer satisfaction. He joined the company in 2013 as a managing director of technology. As the senior vice president of legal and general counsel, chief ethics and compliance officer and corporate secretary, Levine heads Alaska Air Group's team of legal, governance and compliance professionals; supports board of directors' activities and shareholder services; and sits on the company's executive committee. He joined the company in 2006.
Alaska Air Group, Inc. is engaged in operating airlines. The Company operates two airlines, Alaska, and Horizon. It also includes McGee Air Services, an aviation services provider. It operates through three segments: Mainline, Regional and Horizon. The Mainline segment includes scheduled air transportation on Alaska's Boeing 737 (B737) aircraft for passengers and cargo throughout the United States, and in parts of Mexico, Costa Rica, Belize, the Bahamas, and Guatemala. The Regional segment includes Horizon's and other third-party carriers scheduled air transportation on Embraer E175 (E175) aircraft for passengers across a shorter distance network within the United States, Canada, and Mexico under capacity purchase agreements (CPA). The Horizon segment includes the capacity sold to Alaska under a CPA. With its regional partners, it flies to more than 120 destinations throughout North America. It provides its guests with global access to more than 900 destinations in 170 territories.
ALASKA AIR GROUP, INC. 
