Firework announced a new partnership with Albertsons Companies. The food and drug giant is the first US grocer to utilize the Firework platform to transform its digital offerings, bringing online shoppers a community-oriented experience led by shoppable, short-form and livestream video. Firework enables its customers to easily create, host and curate immersive short-form and livestream video on any site on the open web, effectively allowing any retailer, direct-to-consumer brand, media publisher or business of any size, to own, engage and monetize a vibrant community around short-form video. Swipeable, shoppable interactivity enables consumers to engage directly with brand and product videos, and on-site hosting provides businesses with direct access to consumer data and monetization opportunities of their shoppable video content. Firework also gives retailers the opportunity to sell "digital shelf space" to brands they carry in the form of video ad placement, providing additional sources of revenue. In an ecosystem with more than 1 billion monthly active users, Firework has built a short video and livestream platform that will revolutionize and connect the entire open web. Aiming to bring the customer back from the walled gardens of social networks, this decentralized, "Web 3.0" approach gives brands autonomy and control over TikTok-like, immersive video-based experiences. By connecting retailers, consumer packaged goods companies, D2C brands, publishers, and media buying agencies, Firework is creating an entirely new ecosystem of fully linked media buying, led by Jeff Lucas, former Global Head of Ad Sales for Verizon Media, Snapchat, and Viacom. The end-to-end implementation will be a multi-fold initiative, consisting of three distinct phases. In this first phase, Albertsons Cos. will use Firework to deploy short video content and cooking experiences on the various banner websites. The partnership will expand offerings and experiences in 2022.